# FreeWheel: Direct Connections to Streaming Video Inventory

> Directly access streaming video inventory from the world’s leading publishers, boosting your working media by reducing middlemen\.

Generated by Yoast SEO v28.6, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Privacy Policy](https://www.freewheel.com/privacy-policy)
- [Knowledge Hub](https://www.freewheel.com/knowledge-hub)
- [Insights \& Blog](https://www.freewheel.com/insights)
- [Ad Policy and Specifications](https://www.freewheel.com/legal/ad-policy-and-specifications)
- [FreeWheel Innovators](https://www.freewheel.com/innovators)

## Blog
- [Three Takeaways from Advertising Week 2026: AI, Agentic Buying, and Premium Signals](https://www.freewheel.com/insights/blog/advertising-week-2026-takeaways)
- [What Europe's Leading Broadcasters Say About the Future of TV](https://www.freewheel.com/insights/blog/what-europes-leading-broadcasters-say-about-the-future-of-tv)
- [Better Bids, Higher Revenue: The Benefits of Bid Request Enrichment for Advertisers and Publishers](https://www.freewheel.com/insights/blog/better-bids-higher-revenue-with-bid-request-enrichment)
- [Three Things Publishers Should Keep in Mind as Political Ad Dollars Move to Programmatic Streaming](https://www.freewheel.com/insights/blog/political-ad-dollars-programmatic-streaming)
- [Australia’s Streaming Future Depends on Smarter Ad Experiences](https://www.freewheel.com/insights/blog/australias-streaming-future)

## Reports
- [FreeWheel Video Monetization Report: 1H 2026](https://www.freewheel.com/insights/reports/video-monetization-report-1h-2026)
- [Transparency Is Becoming a Strategic Advantage in Premium Video Advertising](https://www.freewheel.com/insights/reports/transparency-in-premium-video-advertising)
- [Why Brands Need TV: How Streaming Captures Viewer Attention That Drives Performance ](https://www.freewheel.com/insights/reports/why-brands-need-streaming-tv)
- [AI in TV Advertising: The Buyer, Seller, and Viewer Perspectives](https://www.freewheel.com/insights/reports/ai-in-tv-advertising-the-buyer-seller-and-viewer-perspectives)
- [2H 2025 Video Marketplace Report: Connecting the Streaming Ecosystem](https://www.freewheel.com/insights/reports/2h-2025-video-marketplace-report-connecting-the-streaming-ecosystem)

## Videos
- [From built\-in intelligence to real\-world outcomes: Insights from Premium Programmatic Summit](https://www.freewheel.com/insights/videos/premium-programmatic-summit-insights)
- [Programmatic Linear TV: Where Premium Engagement Meets Programmatic Efficiency](https://www.freewheel.com/insights/videos/premium-engagement-meets-programmatic-efficiency)
- [A Decade of Innovation and Partnership: TF1 and FreeWheel on the Future of Premium Video](https://www.freewheel.com/insights/videos/a-decade-of-innovation-and-partnership-tf1-and-freewheel-on-the-future-of-premium-video-2)
- [How AI, Performance and Global Coordination Are Reshaping Premium Video](https://www.freewheel.com/insights/videos/how-ai-performance-and-global-coordination-are-reshaping-premium-video)
- [FreeWheel Curation Hub](https://www.freewheel.com/insights/videos/freewheel-curation-hub)

## Case Studies
- [Increasing Revenue with Enriched Bid Signals](https://www.freewheel.com/insights/case-studies/increasing-revenue-with-bid-signals)
- [Improving Incremental Reach With ID\-Based Advertising Strategies](https://www.freewheel.com/insights/case-studies/reaching-right-audiences)
- [FreeWheel Innovators: Havas Media Network](https://www.freewheel.com/insights/case-studies/freewheel-innovators-havas-media-network)
- [FreeWheel Innovators: Dentsu](https://www.freewheel.com/insights/case-studies/freewheel-innovators-dentsu)
- [How a Major Publisher Optimized Decisioning Across All Demand Channels to Increase Revenue](https://www.freewheel.com/insights/case-studies/how-a-major-publisher-optimized-decisioning-across-all-demand-channels-to-increase-revenue)

## News
- [Hamid Davari Joins FreeWheel as Commercial Director, MENA to Lead Strategic Regional Expansion](https://www.freewheel.com/news/hamid-davari-joins-freewheel-as-commercial-director-mena-to-lead-strategic-regional-expansion)
- [FreeWheel Brings Attention, Quality and Emotional Resonance Signals into CTV Buying](https://www.freewheel.com/news/freewheel-brings-attention-quality-and-emotional-resonance-signals-into-ctv-buying)
- [FreeWheel Launches First\-of\-its\-Kind Context Engine to Deliver Scaled, AI\-Driven Contextual Targeting Globally Across Premium Video](https://www.freewheel.com/news/freewheel-launches-first-of-its-kind-context-engine-to-deliver-scaled-ai-driven-contextual-targeting-globally-across-premium-video)
- [FreeWheel Debuts First\-to\-Market Series\-Level Reporting Powered by Direct Publisher Insights for Premium CTV Buyers](https://www.freewheel.com/news/introducing-video-content-report)
- [FranceTV Publicité and FreeWheel Expand Partnership, Pioneering Next\-Gen Monetisation Solutions for France Télévisions' Digital Growth Strategy](https://www.freewheel.com/news/francetv-publicite-and-freewheel-expand-partnership-pioneering-next-gen-monetisation-solutions-for-france-televisions-digital-growth-strategy)

## Knowledge Hub
- [What is a Demand\-Side Platform?](https://www.freewheel.com/insights/knowledge-hub/what-is-demand-side-platform)

## Locations
- [Chicago](https://www.freewheel.com/locations/chicago)
- [Berlin](https://www.freewheel.com/locations/berlin)
- [Reston](https://www.freewheel.com/locations/reston)
- [Milan](https://www.freewheel.com/locations/milan)
- [Paris](https://www.freewheel.com/locations/paris)

## Categories
- [Industry](https://www.freewheel.com/insights/industry)
- [Advertiser Suite](https://www.freewheel.com/insights/advertiser-suite)
- [Advisory Services](https://www.freewheel.com/insights/advisory-services)
- [Events](https://www.freewheel.com/insights/events)
- [Viewer Experience Lab](https://www.freewheel.com/insights/viewer-experience-lab)

## Optional
- [Sitemap index](https://www.freewheel.com/sitemap_index.xml)