Geoff Wolinetz

SVP, Client Relationships, FreeWheel

Geoff Wolinetz is head of sell-side revenue for FreeWheel, a Comcast company providing global technology solutions for the future of television advertising. He is responsible for managing relationships with FreeWheel’s premium client base, including programmers, distributors and digital first in the Americas, utilizing the company’s software and solutions to drive revenue, as well as new market growth and new customer acquisition. In this role, Geoff helps some of the largest companies in the TV industry generate profits from ad-supported content by connecting clients with FreeWheel’s technology platforms and data services, private TV inventory market and advisory services.

In addition, Geoff represents FreeWheel at executive stakeholder meetings and industry events to promote the company’s position as the premier platform for premium content. He’s also a frequent contributor to the FreeWheel blog, discussing trends in the TV market.

Geoff brings more than 20 years of advertising, media and technology experience to FreeWheel. Prior to joining the company, he spent 16 years at Turner Broadcasting, Inc., where he supported advertising and operational services in a variety of leadership roles including vice president, ad operations and ad products. While at Turner, Geoff established the organization’s sports and entertainment digital operations group, creating an online presence for a major auto racing company and securing the network’s rights to the nation’s largest collegiate basketball tournament.

A respected voice in the advertising business, Geoff has been quoted in industry publications and by market research companies such as AdExchanger, Adweek, The Drum and eMarketer. He has also spoken at industry conferences including the NAB Show and Admonsters Publishers Forum and hosts a podcast, “Ok, So…”, where he has topical conversations with industry peers. Previously, Geoff served as co-chair of the Interactive Advertising Bureau mobile ad operations working group, which addressed challenges facing the industry from the perspective of ad execution and delivery.

Geoff holds a Bachelor of Arts in history from Binghamton University and resides in the New York area with his family.

Brendan Garrone

VP, Programmatic Partnerships, Advertising & Partnerships, NBCUniversal

Brendan Garrone holds the position of Vice President, Programmatic Partnerships, Advertising & Partnerships at NBCUniversal. Garrone has spent over 3 years growing NBCUniversal’s programmatic advertising offering within AdSmart, the advanced advertising division of the company. He and his team are responsible for driving the continued adoption of automation and data-driven media buying across NBCU’s digital assets. Garrone is passionate about bringing NBCUniversal’s industry leading content to marketing partners through programmatic channels.

Before joining NBCU, Garrone served as Programmatic Sales Manager for Hearst. In this role, he worked with clients both in the US and globally to facilitate automated media buying across the company’s portfolio of iconic media brand. Garrone has a unique combination of both sales and technical experience in digital advertising from additional roles at Mode Media and Inform.

Garrone holds an M.A in Anthropology from Columbia University and B.A’s in History and Anthropology from the University of New Hampshire. He serves as a board member for COAC, a non-profit organization servicing NYC-area children and families. A longtime resident of Brooklyn, he and his wife now reside in the suburbs of Long Island.

Evan Adlman

SVP, Advanced Advertising and Digital Partnerships, AMC Networks

Evan Adlman serves as senior vice president of advanced advertising and digital partnerships for AMC Networks. In this role, Adlman leads all advanced advertising sales and digital partnerships, enabling clients to leverage data and platforms across AMC Networks’ brands to reach their audiences. In addition, Adlman oversees the digital partnerships, programmatic business and operations teams and works closely with the broader advertising sales team on sales opportunities and its go-to-market strategy, based on an audience-first approach. Adlman also works closely with the organization’s programming and business development teams on an increasingly expanding array of ways to serve content to users on new platforms, enabling more opportunities for clients to engage with audiences.

Prior to joining AMC Networks, Adlman was most recently senior vice president, enterprise sales for Condé Nast, where his scope included programmatic, data, video and agency partnerships. He led the enterprise sales team, all data partnerships and designed the go-to-market strategy for the company’s AdTech partnerships and business integrations across display, video and email.

Before Condé Nast, Adlman led PubMatic’s supply business for the Americas. His team worked with premium publishers to implement programmatic ad buying capabilities and strategies across their direct and indirect sales teams.

Kevin Arrix

SVP, DISH Media, DISH

Kevin Arrix, Senior Vice President of DISH Media Sales, is responsible for DISH TV’s and Sling TV’s advertising sales, analytics and operations. He leads the team spearheading the company’s advanced advertising initiatives which include cross-platform addressable, programmatic sales and dynamic ad insertion.

Kevin is a seasoned revenue executive with 20+ years of experience leading Sales, Operations, Client Services and Strategy teams. He is a recognized thought-leader fluent in the various disciplines of digital and mobile advertising and marketing. Prior to joining DISH in 2018, Kevin served as Chief Revenue Officer of Verve, leading the mobile marketing platform’s Direct and Enterprise sales, customer success and advertising operations teams.

Prior to Verve, Kevin served as Chief Revenue Officer at mobile rewards entertainment platform Viggle, where he arrived prior to product launch to build out the sales team, the operational infrastructure and revenue foundation.

During his career, Kevin built, scaled and led successful sales organizations at Viacom, CBS SportsLine, and Turner Broadcasting. During his 9-year tenure at Viacom, Kevin held a variety of roles including Executive Vice President of Digital Advertising in charge of advertising sales, operations, marketing and strategy for all MTV Networks brands including Nickelodeon, MTV and Comedy Central.

Larene Mantel

VP, Addressable Innovation, Matterkind

Larene is a seasoned advertising professional with a deep focus in Advanced TV & Video. She was selected as one of the 2019 AdWeek Future is Female honorees. Throughout her career she has launched new disciplines and platform strategies within video, cross-channel and emerging platforms. Larene has worked with multiple verticals across Pharma, Studios, Wearables, Auto, Tech and more. Currently she helps lead Matterkind’s Addressable Innovation practice, responsible for driving audience centric and screen agnostic solutions for clients.

Alex Stone

SVP, Advanced Video & Agency Partnerships, Horizon

Alex and his team is responsible for the development of agency level partnerships with key media, data, and technology vendors across all marketplace mediums. Alex developed the agency’s strategic approach to digital investment partnerships to maximize negotiations with key partners emphasizing areas of interest that provide the greatest value to the agency’s clients in the form of innovation, competitive rates, research, and education. He worked with key stakeholders to develop a new private marketplace specific to OTT/CTV inventory featuring over 45 direct partnerships, dubbed SeleCTV. Most recently, Alex merged the Advanced Video Solutions team with Agency Partnerships where he will lead the charge behind advanced and addressable Video/TV opportunities while pressing forward on innovative agency ventures.

Matt Denerstein

Investment Business Lead, Managing Director, Mindshare

Matt has been a leader in media investment for over 20 years. His experience spans the CPG, Studio, Auto, Insurance, Travel and Tech categories. He has been at the forefront as GroupM has integrated its investment teams, first as the Cross Platform Investment lead on Unilever and then when his new role was established, giving him oversight over full investment on a portfolio of accounts.

Matt ensures his teams are taking a holistic view of the marketplace when allocating and negotiation budgets and that Mindshare is representing their clients’ business with one voice. He has experience building teams with cross-discipline capabilities and providing thought leadership on a rapidly evolving media landscape.