We can’t think of a better way to reflect on what we learned in 2020 and welcome 2021 with open arms than with a live, inaugural episode of FreeWheel Connects. Kara Swisher and Dara Treseder join Dave Clark for a raw, in-depth conversation that will include everything from how technology has forever changed the future of media to how brands must continue to adapt to a rapidly shifting consumer landscape. It’s a session you won’t want to miss!
Did you miss the live session? Register to get a password to watch on demand.
David Clark is general manager of FreeWheel, a Comcast Company. He is responsible for the strategy and direction of the global organization, which provides advertising software and solutions for the entire television ecosystem. In this role, Dave oversees all business divisions, solving the business challenges of both marketers and publishers. He also oversees internal functions including finance, marketing and human resources. Dave is leading FreeWheel’s efforts to unify the digital and linear TV landscape and manages the development and deployment of innovative technologies serving publishers, advertisers and agencies.
Kara Swisher
Host of Sway podcast & contributing opinion writer, New York Times; Co-host, Pivot podcast at New York Magazine
Kara Swisher is the host of Sway podcast and contributing opinion writer, New York Times; Co-host, Pivot podcast at New York Magazine.
Swisher co-founded former Recode and Code owner Revere Digital and, before that, co-produced and co-hosted The Wall Street Journal’s “D: All Things Digital,” with Walt Mossberg. It was the major high-tech conference with interviewees such as Bill Gates, Steve Jobs and many other leading players in the tech and media industries. The gathering was considered one of the leading conferences focused on the convergence of tech and media industries.
She and Mossberg were also the co-executive editors of a tech and media Web site, AllThingsD.com.
Swisher worked in The Wall Street Journal’s San Francisco bureau. For many years, she wrote the column, “BoomTown,” which appeared on the front page of the Marketplace section and also on The Wall Street Journal Online at WSJ.com. Previously, Swisher covered breaking news about the Web’s major players and Internet policy issues and also wrote feature articles on technology for the paper. She has also written a weekly column for the Personal Journal on home issues called “Home Economics.”
Previously, Swisher worked as a reporter at the Washington Post and as an editor at the City Paper of Washington, D.C. She received her undergraduate degree from Georgetown University’s School of Foreign Service and her graduate degree at Columbia University’s School of Journalism.
Swisher is also the author of “aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web,” published by Times Business Books in July 1998. The sequel, “There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future,” was published in the fall of 2003 by Crown Business Books.
Dara Treseder
SVP, Head of Global Marketing, Peloton; Former CMO at Carbon & CMO of GE Ventures
Dara Treseder is a business leader with expertise in building and leading high performing global marketing, communications, and commercial organizations. She is currently SVP, Head of Global Marketing & Communications at Peloton—the world's largest interactive fitness platform. At Peloton, Treseder sets the strategy and goals for Peloton's marketing efforts to build the Peloton brand and drive the company's growth and international expansion. She also oversees brand marketing, consumer insights, communications, and creative.
A veteran chief marketing & communications officer (CMO), Treseder was previously the CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs.
Treseder has received several awards and industry recognition for her work. She was recognized by Silicon Valley Business Journal as one of Silicon Valley’s top 40 leaders under 40, by AdWeek as one of the Women Trailblazers, by Business Insider as one of the Top 25 Most Innovative CMOs in the World, by Forbes as a “CMO Next”—one of the 50 Marketing Chiefs Redefining the Role and Shaping the Future, by AdAge as one of the “Women to Watch,” and by Inc. Magazine as one of the "30 Inspirational Women to Watch in Tech.”
A champion of public health, women's issues, and diversity initiatives, Treseder is the Vice Chair of the board of the Public Health Institute (PHI). She also serves on the board of PG&E. She graduated cum laude from Harvard University with highest honors in field and holds an MBA from Stanford University.
Previous Sessions
What is FreeWheel Connects?
This virtual speaker series introduces you to industry executives and thought leaders as they share their insights on how to navigate the current media landscape.
Why Tune In?
FreeWheel is committed to keeping you informed about how current events are shaping the advertising industry and how you can adjust your ad strategy to remain effective.
A trusted resource for up-to-date industry expertise.
Gather actionable insights on how to adapt your marketing messages, make the best use of your ad budget, reach audiences in a work-from-home world, and more.