Insights + Blog

The FreeWheel U.S. Video Marketplace Report: Q4 2019

TV may be fragmented, but emerging solutions will allow advertisers to target desired audiences at scale, no matter where, what, and when they are watching.

Download the Q4 2019 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution, including a look at shifting consumer behaviors and how both publishers and advertisers are adjusting and simplifying their strategies to accommodate them.

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The FreeWheel U.S. Video Marketplace Report: Q4 2019

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FreeWheel Video Marketplace Report: Q4 2019

This is the golden age of TV for viewers. By marrying the immersive power of the big screen with digital…

Emmanuel Josserand

Brand, Agency and Industry Relations

The Delicate Art of Balancing Ad Load

Broadcasters and Publishers have been very diligent at orchestrating and carefully crafting appropriate ad load balance to ensure maximum consumer…

The Changing Face of TV Advertising

Download our latest report, “The Changing Face of TV Advertising: 2019, 2020 and Beyond.” One of the notable findings coming…

The FreeWheel U.S. Video Marketplace Report Q3 2019

The premium video streaming landscape continues to get more competitive as new direct-to-consumer offerings hit viewer screens. Companies have a…

The FreeWheel European Video Marketplace Report Q3 2019

Download the FreeWheel European Video Marketplace Report Q3 2019. In Q3 2019 premium video views grew 17% and ad views…

Emmanuel Josserand

Brand, Agency and Industry Relations

The state of European TV attribution

Increased availability of viewer data is paving the way for innovation in TV attribution. Opportunities are emerging to harness diverse…

FreeWheel Advertisers 2H2019 Agency Survey

We’re excited to announce the release of our FreeWheel Advertisers 2H2019 Agency Survey. This report is based on a survey…

FreeWheel Video Marketplace Report: Q2 2019

Download the FreeWheel Video Marketplace Report: Q2 2019! One of the major themes of this quarter’s report is the role…

Cannes 2019: A Conversation with David Levy hosted by James Rooke

Building the Future of Data-Driven TV

Blockgraph’s new whitepaper, Building the Future of Data-Driven TV: The Quest to Create a Safe Identity Layer for the Industry,…

VP, Advisory Services

Premium Video: The Full Funnel Solution

As technology allows viewers to access the premium video content they want whenever and wherever they want to watch it,…

Audiences Come to Premium Video

For the first time at FreeWheel, we have begun to track the growth of audience targeted campaigns in our quarterly…

VP – DSP Partnerships

Simple is the New Black: How Programmatic Is Poised To Begin Doing More With Less

Supply path optimization (aka “SPO”) is a three-letter acronym (aka “TLA”) that’s been with us for a couple of years…

Massimo de Magistris

VP, Head of Freewheel Markets International.

FreeWheel launches DRIVE in the UK to provide cohesive advertising solution for the new TV ecosystem

In 2019, FreeWheel is expanding its DRIVE offering internationally. This media solution aims to bring innovative solutions to marketers to…

Emmanuel Josserand

Brand, Agency and Industry Relations

Cracking the Programmatic Conundrum

This year is expected to be pivotal for programmatic TV, but before rushing headlong into the automation of the ecosystem,…

A Bundle of Premium Growth

In Q3 2018, multichannel video programming distributor (MVPD) IP-enabled platform ad views grew 87% year-over-year, helping propel the full U.S….

Emmanuel Josserand

Brand, Agency and Industry Relations

FWCE – Demystifying Premium: The Key Attributes of Premium Video

Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus…

VP, Advisory Services

Four Signs of Premium Video’s Strength from the FreeWheel VMR: Q1 2018

The value of premium video has never been stronger. Big screen viewing, controlled ad loads, and the growth of live offerings…

Senior VP, Advanced TV Media Sales, FreeWheel

First-Price Auctions Aren’t the Best Solution for Publishers or Brands

Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, as…

VP, Advisory Services

[New Research] Engaging The Viewer: Designing A Winning Ad Experience

Premium video consumers have more options than ever before. They decide what programming to watch – where, when, and how…

Senior VP, Advanced TV Media Sales, FreeWheel

Three Key Trends Overheard at the 2018 Upfronts

Memorial Day Weekend signified the start of summer, and in the TV buying community it also means the start of…