Insights + Blog

FreeWheel U.S. Video Marketplace Report

H2 2021

Programmatic growth creates efficiency for advertisers who want to reach engaged audiences.

Download your copy to access the data and analyses that bring clarity to the complexities of the digital video landscape.

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FreeWheel U.S. Video Marketplace Report

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FreeWheel

2022 Connected Viewers: All eyes on streaming

  Following the meteoric rise of streaming services within the TV landscape, FreeWheel collaborated with the independent, consumer-focused market research…

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Rick Mandler
VP, Growth Strategy, Comcast Advertising

Preventing the Perils of Programmatic for Premium Video

Why the waste and safety issues plaguing digital media don’t have to be the future of CTV When talking about…

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Al Behmoiras
Account Director, Sales

Reaching Voters in a Cross-Screen World

Three Political Buyers Share Their Perspectives Political advertisers today face many challenges as they work to reach targeted audiences who…

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Misha Williams
VP, Client Services

Live Sports: The Power of the Live Audience for Brands

When it comes to engagement and reach, there’s nothing like live sports. Sports fans are among the most loyal of…

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James Rothwell
VP, Marketing, Comcast Advertising

The Path to Cross-Screen Measurement

Introduction Cross-screen measurement is vital for advertisers to understand the impact of their campaigns, but it poses many obstacles. True…

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Cadi Jones
Commercial Director, EMEA, Beeswax

TV – Whether Streaming or Linear – is Your Best Bet for Engaging the Post-Pandemic Consumer

The time has never been better to reach consumers via TV. Streaming media spiked during the pandemic, with more consumers…

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Geoff Wolinetz
Vice President of Client Relationships

2022 Upfront Views from Around the Ecosystem

It is an Upfronts year like no other. As TV viewing continues to shift and increase across devices, and the…

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FreeWheel Advisory Services

FreeWheel Video Marketplace Report: Inside France’s Evolving Premium Video Industry

For the past 10 years, FreeWheel has analyzed the US and European premium video marketplaces, drawing on one of the…

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FreeWheel Advisory Services

FreeWheel U.S. Video Marketplace Report’s 10-Year Anniversary Edition: A Fragmented Past Gives Way to a Unified Future

Ten years ago, the FreeWheel team had an idea: to use data and industry insights to explore the changing world…

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FreeWheel Media Pillars: Measurement, Transparency, and Flexibility

At FreeWheel Media, we pride ourselves in having a deep understanding of advertisers’ needs and providing thoughtful, ever-evolving processes to…

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David Dworin
VP, Advisory Services

To Usher in the Next Phase of Unified Video, Publishers and Advertisers Must Understand what makes Merging Linear and Digital so Complex

As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left…

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