Insights + Blog

FreeWheel U.S. Video Marketplace Report

H1 2021

As 2021 unfolds, the world is charting a path forward with the lessons of 2020 solidly in mind. In addition to the pandemic, advances in technology and political turbulence contributed to disrupting and reshaping how consumers access, consume and respond to entertainment and information.

Download your copy to access the data and analyses that bring clarity to the complexities of television’s ongoing evolution.

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FreeWheel U.S. Video Marketplace Report

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Mike McHugh
SVP, Media eBusiness, FreeWheel Advertisers

Dispatch from the NAB: 2019 is a Very Good Year for Advertisers

What a week at the NAB convention in Las Vegas! The annual showcase for the broadcast industry never disappoints. Yes, there’s…

David Dworin
VP, Advisory Services

The Lines Between Linear and Digital TV Disappear: Takeaways from the FreeWheel Video Marketplace Report

Moving into 2019, the VMR has evolved from the Video Monetization Report to the Video Marketplace Report and now looks…

Massimo de Magistris
VP, Head of Freewheel Markets International.

FreeWheel launches DRIVE in the UK to provide cohesive advertising solution for the new TV ecosystem

In 2019, FreeWheel is expanding its DRIVE offering internationally. This media solution aims to bring innovative solutions to marketers to…

Bob Bress
VP, Analytics & Business Intelligence, FreeWheel

Engineers Week: Using Big Data to Solve Big Challenges

Happy National Engineers Week! We’re celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of TV,…

Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Announcing FreeWheel Media: The Largest Audience Network You’ve Never Heard Of

On March 13, FreeWheel hosted our first upfront event. During this year’s upfront season, we expect many industry players to…

Doni Schwartz
Senior Director of Data Partnerships

Helping the TV Industry Fight Back: An Interview with Data Plus Math CEO John Hoctor

FreeWheel and Data Plus Math recently announced a strategic partnership to offer the first cross-screen solution for TV attribution measurement. I sat…

James Rooke
General Manager, FreeWheel Publishers

TV Everywhere at IAB ALM 2019

An odd thing happened on the way to the Interactive Advertising Bureau’s Annual Leadership meeting… it was all about TV….

Xiaochan Zong
Senior Data Engineer, FreeWheel

Engineers Week: Thriving Through Diversity

Happy National Engineers Week! We’ll be celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of…

Yushi Xu
Principal Software Engineer, FreeWheel

Engineers Week: Driving the Future of TV

Happy National Engineers Week! We are celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future…

Emmanuel Josserand
Brand, Agency and Industry Relations

Cracking the Programmatic Conundrum

This year is expected to be pivotal for programmatic TV, but before rushing headlong into the automation of the ecosystem,…

Thomas Bremond
General Manager, International

Video content monetization: Entering a new era of business models

In recent years, many players in the industry have invested in developing and optimising their content platforms – mainly in…

Mark McKee
SVP, Sales and Product Marketing

Progress vs. Perfection: Learnings From CES 2019

Though I’ve attended the annual Consumer Electronics Show (CES) in Las Vegas many times over the course of my career,…

James Rothwell
VP, Marketing, Comcast Advertising

2019: A Pivotal Year for Premium Video

Here at FreeWheel, we are in a privileged position to operate at the center of the industry, working with most…


The TV ecosystem is entering a new paradigm: The shift to addressable

There are several strong themes around the new TV ecosystem, but the one that stands out is addressable TV.  While…

FreeWheel Advisory Services

Premium Video: A Bundle of Growth

This quarter the Video Monetization Report (VMR) is presented as a synopsis of the key trends that contributed to a…

James Rothwell
VP, Marketing, Comcast Advertising

TV: The Missing Piece of the Attribution Puzzle

Once confined to brand and awareness metrics, the world of TV attribution has evolved to measure responses and effectiveness in…

Vincent Nasso
Director, Knowledge Management & Training

Three Ways Clients Benefit from the FreeWheel Academy

FreeWheel has created a powerful training program to help our clients understand how to become a FreeWheel technology expert. In…

Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

What Marketers Want, TV’s Now Got

Recently, I attended two marketer-centric events which allowed me to speak directly with CMOs and other marketing executives across a…

Tracey Kopper-Hourin
Vice President, Human Resources

Connecting with the Technology Leaders of Tomorrow at the Grace Hopper Celebration

This September, I was delighted to accompany Team FreeWheel as we joined forces with Comcast and NBCUniversal at the Grace Hopper…

James Rothwell
VP, Marketing, Comcast Advertising

The New Living Room: Taking Advantage of the Big Screen

Headlines would suggest that TV is dead, or at least enduring a slow death. The reality is that TV viewing…

Marie Giesbert
VP, Marketing

Taking a holistic approach at DMEXCO: Why collaboration and innovation are vital for the future of premium video

Team FreeWheel was once again thrilled to take part in DMEXCO 2018. Still a key event in the ad tech…