Insights + Blog

A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video. In honor of this milestone, we re-architected the way we analyze one of the world’s largest dataset of premium video ad impressions to reflect the changes we’ve seen in the market over the last ten years.

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A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

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Xiaochan Zong
Senior Data Engineer, FreeWheel

Engineers Week: Thriving Through Diversity

Happy National Engineers Week! We’ll be celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of…

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Yushi Xu
Principal Software Engineer, FreeWheel

Engineers Week: Driving the Future of TV

Happy National Engineers Week! We are celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future…

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Emmanuel Josserand
Brand, Agency and Industry Relations

Cracking the Programmatic Conundrum

This year is expected to be pivotal for programmatic TV, but before rushing headlong into the automation of the ecosystem,…

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Thomas Bremond
General Manager, International

Video content monetization: Entering a new era of business models

In recent years, many players in the industry have invested in developing and optimising their content platforms – mainly in…

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Mark McKee
SVP, Sales and Product Marketing

Progress vs. Perfection: Learnings From CES 2019

Though I’ve attended the annual Consumer Electronics Show (CES) in Las Vegas many times over the course of my career,…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

2019: A Pivotal Year for Premium Video

Here at FreeWheel, we are in a privileged position to operate at the center of the industry, working with most…

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FreeWheel

The TV ecosystem is entering a new paradigm: The shift to addressable

There are several strong themes around the new TV ecosystem, but the one that stands out is addressable TV.  While…

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FreeWheel Advisory Services

Premium Video: A Bundle of Growth

This quarter the Video Monetization Report (VMR) is presented as a synopsis of the key trends that contributed to a…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

TV: The Missing Piece of the Attribution Puzzle

Once confined to brand and awareness metrics, the world of TV attribution has evolved to measure responses and effectiveness in…

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Vincent Nasso
Director, Knowledge Management & Training

Three Ways Clients Benefit from the FreeWheel Academy

FreeWheel has created a powerful training program to help our clients understand how to become a FreeWheel technology expert. In…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

What Marketers Want, TV’s Now Got

Recently, I attended two marketer-centric events which allowed me to speak directly with CMOs and other marketing executives across a…

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Tracey Kopper-Hourin
Vice President, Human Resources

Connecting with the Technology Leaders of Tomorrow at the Grace Hopper Celebration

This September, I was delighted to accompany Team FreeWheel as we joined forces with Comcast and NBCUniversal at the Grace Hopper…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

The New Living Room: Taking Advantage of the Big Screen

Headlines would suggest that TV is dead, or at least enduring a slow death. The reality is that TV viewing…

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Marie Giesbert
VP, Marketing

Taking a holistic approach at DMEXCO: Why collaboration and innovation are vital for the future of premium video

Team FreeWheel was once again thrilled to take part in DMEXCO 2018. Still a key event in the ad tech…

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David Dworin
VP, Advisory Services

Premium Video: Delivering Value Across the Marketing Funnel

On September 20, we launched the FreeWheel VMR: Q2 2018, “Premium Video: Delivering Value Across the Marketing Funnel.” Once again we…

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Terra Mrkulic
Social Media & Content Marketing Director

FreeWheel Women in Tech: Spotlight on Diane Yu

It’s a well-established fact across the tech industry that women co-founders are rare, even though studies show that companies with…

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Emmanuel Josserand
Brand, Agency and Industry Relations

FWCE – Demystifying Premium: The Key Attributes of Premium Video

Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus…

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Mark McKee
SVP, Sales and Product Marketing

The Future of TV is Unified: Takeaways from the FreeWheel 2018 U.S. Client Summit

FreeWheel’s annual U.S. Client Summit serves as a foundational event that brings together a diverse set of valued clients from…

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Marie Giesbert
VP, Marketing

2018 Key Takeaways From FreeWheel Cannes Beach Featuring Advertising’s Industry Leaders

Cannes Lions once again provided Team FreeWheel a unique opportunity to strengthen our relationship with our clients, partners and industry…

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David Dworin
VP, Advisory Services

Four Signs of Premium Video’s Strength from the FreeWheel VMR: Q1 2018

The value of premium video has never been stronger. Big screen viewing, controlled ad loads, and the growth of live offerings…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

First-Price Auctions Aren’t the Best Solution for Publishers or Brands

Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, as…

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