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The 2022 Comcast Advertising Report

Learn how to optimize your premium video TV advertising & streaming advertising strategies with new insights from the Comcast Advertising Report.

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The 2022 Comcast Advertising Report

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A Bundle of Premium Growth

In Q3 2018, multichannel video programming distributor (MVPD) IP-enabled platform ad views grew 87% year-over-year, helping propel the full U.S….

Report
Emmanuel Josserand
Brand, Agency and Industry Relations

FWCE – Demystifying Premium: The Key Attributes of Premium Video

Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus…

BLOG
David Dworin
VP, Advisory Services

Four Signs of Premium Video’s Strength from the FreeWheel VMR: Q1 2018

The value of premium video has never been stronger. Big screen viewing, controlled ad loads, and the growth of live offerings…

BLOG
Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

First-Price Auctions Aren’t the Best Solution for Publishers or Brands

Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, as…

BLOG
David Dworin
VP, Advisory Services

[New Research] Engaging The Viewer: Designing A Winning Ad Experience

Premium video consumers have more options than ever before. They decide what programming to watch – where, when, and how…

BLOG
Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Three Key Trends Overheard at the 2018 Upfronts

Memorial Day Weekend signified the start of summer, and in the TV buying community it also means the start of…

BLOG
James Rothwell
VP, Marketing, Comcast Advertising

TV as a Platform: Automation & Efficiency [FWC Video Series]

TV’s scale and quality are undeniable, and with addressability and smarter application of data, it has evolved as a platform to meet the…

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Harvey Kent
SVP, Global Agency Business

Insights Survey: How Programmatic is Shaping the Industry

Inspired by the 2018 IAB ALM, in which the key takeaway for publishers, brands and technology partners need to focus…

BLOG
David Dworin
VP, Advisory Services

Four Trends from the FreeWheel Video Monetization Report: Q4 2017

On March 21, our team was proud to launch the FreeWheel Video Monetization Report: Q4 2017 (VMR) with Year-End Insights….

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Emmanuel Josserand
Brand, Agency and Industry Relations

Navigating the Complexities of Cross-Platform Metrics: The European Video Measurement Matrix

As we kick off the new year, the FreeWheel Council for Premium Video, Europe (FWCE) has released its latest output: The…

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Geoff Wolinetz
Vice President of Client Relationships

Driving Unification at FreeWheel

The concept of unification and what it means for the premium video advertising industry is one of today’s hottest topics. …

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Emmanuel Josserand
Brand, Agency and Industry Relations

High Definition: Clarifying the Muddled Video Viewability Picture

The advertising ecosystem was originally built to engage consumers, and it’s no surprise that viewability has become a vital metric….

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James Rothwell
VP, Marketing, Comcast Advertising

The Short of It: Video Clips, Ad Experiences & Engagement

When the FreeWheel Council for Premium Video (FWC) surveyed 243 brand and ad agency executives in late 2016, the advertising…

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FreeWheel

Introducing FreeWheel Signature Insights: The Power of OTT

From the thought leaders that bring you the quarterly Video Monetization Report (VMR), comes a new track of transformational research: FreeWheel…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Premium Video Meets Programmatic: Three Takeaways from AdMonsters Ops

First thing’s first: I love the candor of AdMonsters conferences; nothing to be gained by blowing smoke up each other’s…

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James Rothwell
VP, Marketing, Comcast Advertising

The Premium Video Opportunity [Infographic]

As an advocate for premium video, defined as professionally-produced content in brand-safe, curated environments, the FreeWheel Council for Premium Video…

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James Rothwell
VP, Marketing, Comcast Advertising

The Unified Video Primer: Leveraging the Combined Power of Linear & Digital TV

As we enter the final stages of the Upfront presentation season, key themes are emerging with audience-targeting (beyond just age…

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Chris Glover
VP, Marketing & Business Strategy, FreeWheel

Three Crucial Questions for Addressing Brand Safety

Have you scrolled through Twitter, read your favorite industry trade, or dug into your morning news check recently? Then you…

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Geoff Wolinetz
Vice President of Client Relationships

True Yield: The FreeWheel Perspective

In early March, I was fortunate to attend AdMonsters’ Publisher Forum in Palm Springs, CA—an event tailored to senior leaders…

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James Rothwell
VP, Marketing, Comcast Advertising

Five Highlights from the Video Monetization Report: Q3 2016

There’s no denying that 2016 has been a unique 12 months in the premium video industry as trends in consumer…

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Terra Mrkulic
Social Media & Content Marketing Director

Unification: The Path to Scale and Simplicity

Like all mass media, the TV and premium video industry is in a time of transition: digital technology is impacting…

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