Insights + Blog

A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video. In honor of this milestone, we re-architected the way we analyze one of the world’s largest dataset of premium video ad impressions to reflect the changes we’ve seen in the market over the last ten years.

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A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

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Chris Glover
VP, Marketing & Business Strategy, FreeWheel

Three Crucial Questions for Addressing Brand Safety

Have you scrolled through Twitter, read your favorite industry trade, or dug into your morning news check recently? Then you…

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Geoff Wolinetz
Vice President of Client Relationships

True Yield: The FreeWheel Perspective

In early March, I was fortunate to attend AdMonsters’ Publisher Forum in Palm Springs, CA—an event tailored to senior leaders…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

Five Highlights from the Video Monetization Report: Q3 2016

There’s no denying that 2016 has been a unique 12 months in the premium video industry as trends in consumer…

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Terra Mrkulic
Social Media & Content Marketing Director

Unification: The Path to Scale and Simplicity

Like all mass media, the TV and premium video industry is in a time of transition: digital technology is impacting…

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Terra Mrkulic
Social Media & Content Marketing Director

Working Together to Improve the Premium Video Ad Experience

As more video content becomes available for consumers to watch on their own terms—on the best screen available, at the…

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Ying Wang
Director, Advisory Services

A Peek Inside the FreeWheel Video Monetization Report: Q2 2016

FreeWheel’s position at the center of the premium video economy gives us unique insight into the themes that are top…

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Terra Mrkulic
Social Media & Content Marketing Director

Embracing the Future: Heads of Sports Networks Discuss the Changing Landscape of Sports Television

A small but prestigious group of leaders in sports broadcasting recently gathered at the Paley Center for Media in New…

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