Insights + Blog

A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video. In honor of this milestone, we re-architected the way we analyze one of the world’s largest dataset of premium video ad impressions to reflect the changes we’ve seen in the market over the last ten years.

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A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

The TV Buyer’s Guide to 2020: Addressable, Connected and Premium

2019 was a game-changer for TV advertisers in the U.S. As consumer habits continued to shift in ways previously unimaginable,…

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Paul Martecchini
VP Brand Marketing, Comcast Advertising

Connecting the Dots: Learnings from CES 2020

As we begin the year, working to make progress on the goals we’ve set, it’s exciting to spend a few…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

What is Incremental Reach? A New Infographic from the FreeWheel Council for Premium Video

DOWNLOAD THE INFOGRAPHIC HERE Depending on where you sit in the value chain and the levers you can pull, the…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

Why a Universal Ad ID can Transform the Industry

Click here for the FreeWheel Council for Premium Video’s guide to a Universal AD ID The advertising industry is fascinating…

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Emmanuel Josserand
Brand, Agency and Industry Relations

The state of European TV attribution

Increased availability of viewer data is paving the way for innovation in TV attribution. Opportunities are emerging to harness diverse…

BLOG