Insights


Read about the latest insights, trends, and resources in TV and premium video advertising.


FreeWheel Video Marketplace Report: 2H 2023

The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment.

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Video

Watch the Culture Conversations Webcast Episode 5 Replay

Now, it’s more critical than ever for us to stand up for and in solidarity with the AAPI community amid the rise of anti-Asian racism and attacks throughout the country.

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Blog

Getting to know FreeWheel’s new CTO, Yuling Ma

Earlier this year, we were delighted to announce that we have appointed Yuling Ma as our new Chief Technology Officer.

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Blog

Across Europe, TV Viewing is Already a Connected Experience

We live in a connected world, where reliance on smart devices grows every day. By 2023 internet access will reach almost two-thirds of the globe...

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Blog

FreeWheel Video Marketplace Report: Inside France’s Evolving Premium Video Industry

For the past 10 years, FreeWheel has analyzed the US and European premium video marketplaces, drawing on one of the world’s largest datasets...

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Video

FreeWheel U.S. Video Marketplace Report’s 10-Year Anniversary Edition

Ten years ago, the FreeWheel team had an idea: to use data and industry insights to explore the changing world of video content monetization...

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Report

Video Marketplace Report: H2 2020

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video.

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Blog

FreeWheel Media Pillars: Measurement, Transparency, and Flexibility

Advertising executives have consistently expressed industry-wide desires for better outcome-based measurement, campaign transparency, and flexibility and partnership, all of which are core to our operating principles.

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Video

Pooja Midha Following Her “North Star” to TV Transformation

In this new BeetTV interview, Pooja Midha discusses her vision of the industry and her decision to join Comcast.

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Report

Identity Management and Privacy in the World of Video Advertising

Freewheel addresses the evolving state of identity management and privacy in the world of premium video advertising. Download to learn more.

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Report

Programmatic Module Case Study

This case study dives into a specific implementation of Programmatic Module for a major US streaming service, and shows the year-over-year increases the solution brought.

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Report

Marketplace Platform Case Study

This case study dives into a specific implementation of our evolved Marketplace Platform solution for a major US Programmer...

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Blog

To Usher in the Next Phase of Unified Video, Publishers and Advertisers Must Understand what makes Merging Linear and Digital so Complex

As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left piecing together broad reach from many sources.

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Report

Unified Video: Bringing Traditional & Dynamic TV Advertising Together

Most new advances in video advertising over the past decade have worked to shift the industry towards a future that is more dynamic, where different viewers...

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Video

Culture Conversations: Supporting Black Owned Businesses Strengthens Communities

Black-owned small businesses have been some of the hardest hit by the Covid-19 pandemic. Learn how you can help these businesses survive and thrive...

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Video

FreeWheel Advisory Services: What’s Ahead for 2021

David Dworin discusses how the events of last year will accelerate trends in video viewership and advertising across traditional TV and streaming devices...

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Blog

Fostering Inclusion Through the Black Employee Network

Employee Resource Groups (ERGs) are known as the lifeblood of an organization. They provide an opportunity to foster collaboration, build and strengthen relationships...

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Case Studies

A Year of Challenge, Adaptation & Growth

Premium video consumption was on the rise pre-global pandemic, then the effects of stay-at-home orders and other pandemic affects sped up premium video viewing growth.

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Blog

Programmatic Metadata Success Is in the Details

Metadata is what fuels programmatic advertising. Without proper data, the automated system of buying and selling ads stalls. FreeWheel has developed this tactical guide to help programmers and inventory owners recognize the most common programmatic metadata problems and discover actionable solutions that will increase the likelihood of an ultimately successful programmatic bid.

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