Insights + Blog

The FreeWheel Video Marketplace Report: Q4 2019

TV may be fragmented, but emerging solutions will allow advertisers to target desired audiences at scale, no matter where, what, and when they are watching.

Download the Q4 2019 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution, including a look at shifting consumer behaviors and how both publishers and advertisers are adjusting and simplifying their strategies to accommodate them.

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The FreeWheel Video Marketplace Report: Q4 2019

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Director, Advisory Services

Three Strategies Every Publisher Should Deploy to Improve Ad Experience

At Variety’s recent Entertainment & Technology conference in NYC, ad experience resurfaced as a hot topic. During a panel entitled,…

VP, Global Agency, Brand & Industry Relations

The Unified Video Primer: Leveraging the Combined Power of Linear & Digital TV

As we enter the final stages of the Upfront presentation season, key themes are emerging with audience-targeting (beyond just age…

Vice President of Client Relationships

How FreeWheel is Solving for Endpoint Unification

As the concept of television continues to evolve, audiences have more options than ever when it comes to viewing premium…

VP, Marketing & Business Strategy, FreeWheel

Three Crucial Questions for Addressing Brand Safety

Have you scrolled through Twitter, read your favorite industry trade, or dug into your morning news check recently? Then you…

Social Media & Content Marketing Director

Over-the-Top Devices: Where We Are and Where We’re Headed

In the FreeWheel Video Monetization Report: Q4 2016 (VMR) we observed first-hand the tremendous growth of over-the-top (OTT) devices over the past…

Vice President, Global Brand Marketing

Women’s History Month: Continuing the Conversation

On International Women’s Day, I highlighted meaningful conversations with several fabulous women from FreeWheel. The heartwarming response to the candor…

Vice President of Client Relationships

True Yield: The FreeWheel Perspective

In early March, I was fortunate to attend AdMonsters’ Publisher Forum in Palm Springs, CA—an event tailored to senior leaders…

Vice President, Global Brand Marketing

Women’s History Month: Conversations with the Women of FreeWheel

In the days leading up to International Women’s Day, I had the good fortune of interviewing several fabulous women on…

Super Bowl LI: Redefining the Digital Viewing Experience

On Sunday February 5th, FreeWheel was the exclusive provider of ad decisioning solutions for FOX’s production of Super Bowl LI,…

Social Media & Content Marketing Director

Celebrating FreeWheel Tech Talent During National Engineers Week [Infographic]

FreeWheel is once again honoring the incredible talent in our global Engineering Teams during National Engineers Week. This special week…

VP, Global Agency, Brand & Industry Relations

Five Highlights from the Video Monetization Report: Q3 2016

There’s no denying that 2016 has been a unique 12 months in the premium video industry as trends in consumer…

FreeWheel Hackathon 2016: Unleashing the Beasts of Innovation

We recently completed FreeWheel’s Second Annual Global Hackathon: a 24-hour marathon during which our people transcend geo and departmental borders…

Social Media & Content Marketing Director

Unification: The Path to Scale and Simplicity

Like all mass media, the TV and premium video industry is in a time of transition: digital technology is impacting…

Social Media & Content Marketing Director

Working Together to Improve the Premium Video Ad Experience

As more video content becomes available for consumers to watch on their own terms—on the best screen available, at the…

Director, Advisory Services

A Peek Inside the FreeWheel Video Monetization Report: Q2 2016

FreeWheel’s position at the center of the premium video economy gives us unique insight into the themes that are top…

Director, Business Analytics

Three Lessons Learned from the NBCU Hackathon

Advengers assemble! With a team of FreeWheelers from around the globe, I recently competed at the NBCU Hackathon on a whirlwind trip…

You’ve Caught Us in Cannes!

Cannes Lions is not just about the glitter, it offers a good mix of business and leisure. Efficiency is all…

Conversations at Cannes

Cannes Lions: It Really Is About The Conversation. Known for being the ultimate gathering for the global marketing community, it’s…

Social Media & Content Marketing Director

Inspiring the Next Generation: Bring Your Kid to Work Day 2016

On April 28th FreeWheel was proud to host our 2nd Annual Bring Your Kids to Work Day (BYKTWD). Over 40…

FreeWheel Strengthens Its Programmatic Video Capabilities With the Acquisition of StickyADS.tv

We are proud to announce FreeWheel’s acquisition of StickyADS.tv, a leading video supply-side platform (SSP), based in France. This acquisition…

Talent Acquisition Senior Associate

Industry Perspectives: Transforming Television Featuring Univision’s Anthony Viglietti

At FreeWheel, we’re committed to showcasing how we enable our clients to thrive in a competitive ‘TV’ environment. Part of…

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