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The 2022 Comcast Advertising Report

Learn how to optimize your premium video TV advertising & streaming advertising strategies with new insights from the Comcast Advertising Report.

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The 2022 Comcast Advertising Report

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Senior VP, Advanced TV Media Sales, FreeWheel

Announcing FreeWheel Media: The Largest Audience Network You’ve Never Heard Of

On March 13, FreeWheel hosted our first upfront event. During this year’s upfront season, we expect many industry players to…

Senior Director of Data Partnerships

Helping the TV Industry Fight Back: An Interview with Data Plus Math CEO John Hoctor

FreeWheel and Data Plus Math recently announced a strategic partnership to offer the first cross-screen solution for TV attribution measurement. I sat…

General Manager, FreeWheel Publishers

TV Everywhere at IAB ALM 2019

An odd thing happened on the way to the Interactive Advertising Bureau’s Annual Leadership meeting… it was all about TV….

Senior Data Engineer, FreeWheel

Engineers Week: Thriving Through Diversity

Happy National Engineers Week! We’ll be celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of…

Principal Software Engineer, FreeWheel

Engineers Week: Driving the Future of TV

Happy National Engineers Week! We are celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future…

Cracking the Programmatic Conundrum

This paper discusses three approaches taken by premium video broadcasters and pay TV operators that are already delivering success as…

Emmanuel Josserand

Brand, Agency and Industry Relations

Cracking the Programmatic Conundrum

This year is expected to be pivotal for programmatic TV, but before rushing headlong into the automation of the ecosystem,…

General Manager, International

Video content monetization: Entering a new era of business models

In recent years, many players in the industry have invested in developing and optimising their content platforms – mainly in…

General Manager

Progress vs. Perfection: Learnings From CES 2019

Though I’ve attended the annual Consumer Electronics Show (CES) in Las Vegas many times over the course of my career,…

VP, Marketing, Comcast Advertising

2019: A Pivotal Year for Premium Video

Here at FreeWheel, we are in a privileged position to operate at the center of the industry, working with most…

Key Themes That Will Propel Premium Video Forward in 2019

The TV ecosystem is entering a new paradigm: The shift to addressable

There are several strong themes around the new TV ecosystem, but the one that stands out is addressable TV. While…

FreeWheel Advisory Services

Premium Video: A Bundle of Growth

This quarter the Video Monetization Report (VMR) is presented as a synopsis of the key trends that contributed to a…

VP, Marketing, Comcast Advertising

TV: The Missing Piece of the Attribution Puzzle

Once confined to brand and awareness metrics, the world of TV attribution has evolved to measure responses and effectiveness in…

Assigning TV Credit

Digital media by its very nature is easily correlated to online behavior and response metrics, whereas the impact of TV…

Director, Knowledge Management & Training

Three Ways Clients Benefit from the FreeWheel Academy

FreeWheel has created a powerful training program to help our clients understand how to become a FreeWheel technology expert. In…

Senior VP, Advanced TV Media Sales, FreeWheel

What Marketers Want, TV’s Now Got

Recently, I attended two marketer-centric events which allowed me to speak directly with CMOs and other marketing executives across a…

A Bundle of Premium Growth

In Q3 2018, multichannel video programming distributor (MVPD) IP-enabled platform ad views grew 87% year-over-year, helping propel the full U.S….

Tracey Kopper-Hourin

Vice President, Human Resources

Connecting with the Technology Leaders of Tomorrow at the Grace Hopper Celebration

This September, I was delighted to accompany Team FreeWheel as we joined forces with Comcast and NBCUniversal at the Grace Hopper…

VP, Marketing, Comcast Advertising

The New Living Room: Taking Advantage of the Big Screen

Headlines would suggest that TV is dead, or at least enduring a slow death. The reality is that TV viewing…

A Buyers Guide to the New Living Room

To help address some of the nuances and challenges created by TV’s evolution, The FreeWheel Council for Premium Video has…

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