Insights

Audiences Come to Premium Video

For the first time at FreeWheel, we have begun to track the growth of audience targeted campaigns in our quarterly Video Marketplace Report. In this Q1 2019 report, audience targeted campaigns that deliver ads to specific devices, households, or users grew almost 2.5 times faster than the overall premium video market.

FreeWheel’s data also demonstrated that premium video is solidifying its high level of engagement and value to marketers, with over 85% of ad delivery now occurring in app environments on mobile and tablet or on television screens from connected TVs and set-top boxes. In these environments where the content takes up the whole screen, viewers are less able to scroll away from ads, and ad completion rates for full-episodes are well over 90%.

Download the report for our full insights and analyses.