Insights

Back to Sports: Empty Stadiums, Strong Audiences

 

The postponement of sports during the Coronavirus pandemic, as well as the unpredictability of what a full return to sports looks like is a challenging time for all stakeholders. We know TV viewership is up across the board, but with audiences unable to see sports live in person, what has that meant for sports leagues, programmers and distributors, and the brands that want to associate themselves with these events?