Insights

Building the Future of Data-Driven TV

Blockgraph’s new whitepaper, Building the Future of Data-Driven TV: The Quest to Create a Safe Identity Layer for the Industry, offers practical advice for companies moving toward the data-driven future. It features original research, commissioned by FreeWheel’s Blockgraph group in April 2019 in partnership with Advertiser Perceptions, on the biggest challenges and opportunities surrounding the use of data in TV advertising.