Insights

Cannes 2019: A Conversation with David Levy hosted by James Rooke


OpenAP’s David Levy discusses why data standardization is important to the buying and selling of advanced advertising. Levy says as publishers face increased pressure to make more efficient use of viewers’ time, the answer is to deliver more precise audiences to advertisers, which demands market-level standardization to achieve scale.

See our entire collection of conversations in Cannes.