Insights

Demystifying Premium

While there may be some truth on the notion that premium video is more complex and expensive than other digital advertising, it is ultimately more effective at driving brand outcomes in both the near and distant. Increasingly, premium video can now drive consumers not only through the top, but also down through the purchase funnel to deliver quantifiable outcomes with more precision targeting and messaging. In this paper entitled ‘Demystifying Premium’, the FreeWheel Council for Premium Video Europe (FWCE), takes a deep dive into what sets premium video apart from other media and highlights why it is more accessible than the market might currently perceive.