We’re excited to announce the release of our FreeWheel Advertisers 2H2019 Agency Survey. This report is based on a survey of over 400 Strata platform users, and points to trends happening throughout the industry in these final months of 2019.
There are many powerful findings in this new report, particularly around the advanced advertising strategies of agencies who specialize in local and regional buying.
A few of our key findings:
• Advanced TV solutions are changing local market advertising, as these agencies expect spend on Advanced TV to increase more than on any other medium over the next 12 months
• 91% of them now use some form of programmatic buying
• There is a notable shift towards automated buying processes for these agencies – even for local TV and cable!