FreeWheel European Video Marketplace Report: H1 2020
Download the European H1 2020 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution. In the ﬁrst half of the year, premium content providers played a critical role for audiences during uncertain times, providing entertainment and trusted news. While the pandemic disrupted media and marketing, TV included, advertisers still took advantage of premium video’s unique targeting capabilities and immersive experience. In the second half of 2020, we predict spending will rebound as brands adjust to a new normal.