FreeWheel Granted Accreditation for Mobile In-App Video Ad Impression Measurement Supports Growing Cross-Screen Viewership of Premium Video
FreeWheel recently achieved accreditation by the Media Rating Council (MRC) for its measurement of Served Display and Video Ad Impressions in Mobile In-App environments.
The MRC accreditation is based on FreeWheel’s compliance with MRC’s Minimum Standards for Media Rating Research and other applicable measurement guidelines issued by the MRC, Interactive Advertising Bureau and the Mobile Marketing Association.
In addition to the newly accredited metrics, MRC granted accreditation to FreeWheel for its measurement of Served Display and Video Ad Impressions in Desktop and Mobile Web environments, which included an assessment of General Invalid Traffic (GIVT) filtration and reporting.
“We congratulate FreeWheel on meeting this important industry standard of quality,” said George W. Ivie, MRC Executive Director and CEO. “Advertisers can take added confidence in these accredited measurements at this critical time when the consumption of premium video content continues to increase across multiple screens,”
“In today’s complex and fragmented world of video consumption, especially in the premium video space, media quality and transparency are critical to the success of our clients and company,” said Paige Bilins, FreeWheel Senior Vice President of Product Management. “We applaud the MRC for maintaining the highest standards in the business and quickly adapting to the evolving media landscape.”