FreeWheel launches DRIVE in the UK to provide cohesive advertising solution for the new TV ecosystem

Massimo de Magistris VP, Head of Freewheel Markets International.

In 2019, FreeWheel is expanding its DRIVE offering internationally. This media solution aims to bring innovative solutions to marketers to plan and transact across all the new forms of TV. At scale.

Europe is ready for the OTT revolution

Our industry is undergoing massive transformations: from the proliferation of content and viewer fragmentation across multiple devices, to the entry of born-digital players in the battle for content, and the complexity of data and today’s technologies that brand marketers have to overcome.

As a pioneer in the TV and video space, FreeWheel has created DRIVE as the next stage in the evolution of the industry, offering marketers a complete set of features to enrich and support over-the-top (OTT), set-top box video on-demand (STB VOD) and connected TV (CTV) advertising capabilities in Europe.

“With new TV viewing options now open to consumers and more innovative ways to deliver targeted ads, FreeWheel, powering nearly every major broadcaster’s, publisher’s and MVPD’s digital video advertising, is perfectly positioned to offer smarter solutions to connect marketers more intelligently with audiences”

 de Magistris
VP, Head of FreeWheel Markets International

In the video below, Massimo De Magistris takes you through the need for brands to harness the power of data and measurement to reach consumers across all emerging forms of TV.

For more information on FreeWheel’s DRIVE, visit