On Monday, Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the results of its first-ever Connected TV/OTT Seller Trust Index (CSTI), a ranking on the overall quality of programmatic sellers across Roku, Amazon, and Samsung.
We are proud to share that according to the findings, FreeWheel went home with top grades. In fact, as MediaPost pointed out, FreeWheel was the only supplier to earn an “A” grade on all three Connected TV (CTV) platforms.
Pixalate developed the ranking by analyzing overall traffic quality based on factors including Household Reach, Channel Share, Transparency, and Channel Integrity. They said that they developed the rankings because they saw a need to bring greater transparency and accountability to the programmatic advertising supply chain. We couldn’t agree more.
FreeWheel has had a long and dedicated focus on maintaining high standards and building trust with both buyers and sellers. We believe four key philosophies have helped us achieve our “A” ratings, and helped us become a leader in the CTV ecosystem today:
Trust and transparency have always been key tenets for our team at FreeWheel, and the Pixalate study has shown that by focusing on the areas above, we can deliver reliable, premium supply for our clients and earn the high Trust rankings that are so important for our clients.
As the industry has become more complex, we have evolved our approach to inventory quality, trust, and standards, and it has served us well. We will continue to double and triple down on our dedication to premium, so we can keep showing our clients why we are “A” students.