Insights

Marketplace Platform Case Study

FreeWheel’s Marketplace Platform is a reimagined media buying and selling solution suite built for the new TV landscape. FreeWheel built this functionality as a direct response to the evolving needs and challenges of the TV ecosystem, and designed its capabilities and tools to optimally connect on-platform buyers and sellers.
This case study dives into a specific implementation of our evolved Marketplace Platform solution for a major US Programmer and a top-tier media aggregator and reseller. The case study shows the increases the solution brought in impression volume, reporting accuracy and campaign pacing & delivery before and after migrating to FreeWheel’s solution.