Insights

The Power of CTV:
Audiences & Engagement

From the thought leaders that bring you the Video Marketplace Report (VMR), comes more transformational research. FreeWheel’s Signature Insights, explores a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy.

This installment of our semi-annual study takes a closer look at the growing prominence of Connected TV (CTV) devices and what makes them so promising yet challenging for the industry to monetize. We investigate the unique benefits of CTV and what to believe or question about the rhetoric surrounding this transformational platform.