Insights

Programmatic Buying Solutions For Premium Video

A Guide To Best Practices For Maximising Programmatic Delivery On Premium Inventory.

This guide, focused on programmatic solutions for premium video, follows on from the FW Council for Premium Video, Europe (FWCE) initiative: Cracking the Programmatic Conundrum. The paper outlined three strategic approaches being taken by premium video providers to incorporate programmatic trading to grow local markets, manage inventory more effectively and boost the overall value proposition.

For this second output, the FWCE put together a guide to help buy-side technology partners adopt specific best practices for maximising programmatic delivery on premium inventory.