Insights

Q&A with Orange: how are you driving TV addressability?

Addressable TV EU Video Series – Episode #2

In this second episode, FreeWheel asked three questions to Béatrice Lhopitallier, Marketing & Data Director at Orange Advertising. Discover how Orange has managed to enable commercially targeted TV advertisings in november 2020, just a few months after addressable TV legal authorization in France. You will also have the keys to understand the continued efforts made by French telcos to keep fuelling addressability and matching advertisers’ growing demand for these new data-driven solutions and their main benefits for the premium video industry.

The first episode with egta is available here.