Future of TV Advertising: Buying Strategies in a Changing Landscape

Download our latest report, “The Changing Face of TV Advertising: 2019, 2020 and Beyond.”

One of the notable findings coming out of this publication is the fact that advanced TV is being used by the majority of advertisers to reach their target audiences. The report is based on a survey of over 300 marketers and agencies, and takes a look at how advertisers are managing TV buying strategies in today’s changing landscape as well as how they are approaching advanced TV solutions.

“It’s a new world for advertisers, and it’s not slowing down any time soon.” — Brian Wallach, SVP, Advanced TV Media Sales, FreeWheel