Insights

The Delicate Art of Balancing Ad Load

Establishing optimum ad load for premium video in a non-linear environment is a delicate balancing act for premium publishers and broadcasters. They want to maintain a positive user experience and avoid excessively disrupting content consumption, while at the same time ensuring advertisers reach their campaign goals and ideally increase their spend. This in turn will fuel investments in premium content allowing the virtuous cycle to continue.

This insight report explores current video ad load across European broadcasters and PayTV operators to assist publishers to adapt their own advertising strategies and better craft optimum ad experiences for their viewers.

Download the full report here >>