Insights

The Evolution of OTT Advertising on Streaming Platforms

Streaming as we know it today has undergone a massive evolution, growing in importance for marketers throughout its rise to mainstream media. For OTT to thrive as a marketing channel and for streaming platforms to achieve the economics they need to deliver premium content to their audiences, these dimensions of streaming will need to evolve:

  1. Scale and unification
  2. Targeting
  3. Quality
  4. Audience measurement

TV will continue to be redefined in this decade, but what is clear is that streaming will be central to its future. Learn more in the latest report from the FreeWheel Council for Premium Video.