Download the FreeWheel European Video Marketplace Report Q3 2019.
In Q3 2019 premium video views grew 17% and ad views grew 10% in Europe, continuing a multi-year upward trend.
To capitalize on this, the industry is investing in growth platforms (mobile, Connected TV) and audience targeting capabilities. Although the marketing premise has remained the same—serving the right message to the right person at the right time creates the greatest impact—the execution has significantly changed.
Download the report to see our complete analysis based on one of the largest data sets available on the usage of professional, rights-managed video content worldwide collected through the FreeWheel platform.