The premium video streaming landscape continues to get more competitive as new direct-to-consumer offerings hit viewer screens.
Companies have a range of objectives for their new streaming services, but at their core all desire to build direct relationships with viewers. These relationships will allow them to cross-sell products like toys or theme parks and limit the potential for disintermediation from aggregator platforms.
Their introduction is likely to shake up the competitive landscape, but the overall market trends in ad-supported premium video observed in previous quarters look set to continue.
Download our latest U.S. VMR report to learn how advertising will play an increasingly important role in premium video streaming.