Insights

THE POWER OF OTT: Audiences & Engagement

From the thought leaders that bring you the quarterly Video Marketplace Report (VMR), comes a new track of transformational research: FreeWheel Signature Insights, a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy. This study takes a closer look at the growing prominence of over-the-top (OTT) devices and what makes them so promising yet challenging for the industry to monetize at scale.