Tracking Advertising Metrics: What to Measure?

Just like today’s endurance athletes have access to a variety of tools to help them structure and monitor their training, the most effective video publishers have learned to implement new forms of monitoring that help them look across their whole business and find lost revenue opportunities. Through our work with premium video publishers, we identified four sets of metrics to help manage revenue, improve the viewer experience and deliver the most value to advertisers. In one case, improved monitoring led to a $10 million improvement in annual revenue.