Ari Paparo is the Head of Partnerships and Strategy for FreeWheel. Previously, he was CEO of Beeswax, an innovative ad tech platform that created the industry’s first Bidder-as-a-Service™, and was acquired by Comcast in 2021.
Previously, Ari has held a number of product leadership positions in the ad tech and marketing tech sectors, most recently as EVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables retailers and brands to better connect to their consumers through ratings, reviews, photos and other user generated content. Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus.
Ari is well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen. He is a frequent contributor to AdExchanger, BusinessInsider and other industry publications as well as a speaker at advertising industry conferences.