Karen Babcock is vice president, planning and monetization for Comcast Advertising, which includes Effectv, the advertising sales division of Comcast Cable, and FreeWheel, a Comcast Company that provides global technology solutions for the future of television advertising.
In this role, Karen is responsible for creating and connecting the vision of Comcast Advertising sales agents, customers and clients to the premium, curated inventory that Comcast has to offer to the advertising marketplace, regardless of the platform. She partners with Effectv and FreeWheel teams to drive the activation of Comcast’s trusted premium video inventory across the ecosystem in an objective and productive way. Karen leads a team of yield and pricing professionals who serve both FreeWheel and Effectv’s sales and operations teams with inventory and pricing analytics to drive business results for Comcast and clients. She manages a strategic planning team that creates informed, data-driven media plans for top clients and verticals, supporting more than 50 percent of the revenue generated by Effectv.
Karen’s journey within Comcast started in 2011 when she joined Comcast as manager, revenue operations for the former Comcast Interactive Media, managing digital yield on Comcast’s flagship website, comcast.net. In 2012, she shifted into Effectv and eventually took on an expanded role of looking at pricing and inventory across all media that Effectv had to offer. Karen then rose to the role that she is in today over the next eight years, defining what the future of yield management should look like for a media organization that was going through growth and tremendous change in the industry.
Throughout her tenure at Comcast, Karen has been passionate about creating teams that are people focused. For instance, she developed a program for individual contributors to grow their skillsets beyond day-to-day interactions, entitled “The Road to the Influential Business Advisor,” to ensure that at all levels of the organization, yield was an integral part of the business dialogue. She also leads with an “industry first” mentality to rise the tide for all ships as the company responds to the ever-changing landscape of both viewers and advertisers.
Prior to Comcast, Karen held multiple financial roles within Johnson & Johnson and graduated from the company’s competitive Financial Leadership Development Program. Karen also participated in Women in Cable Telecommunications’ (WICT) Rising Leader Program, as well as Comcast’s Women in Leadership cohort.
Karen graduated from The Pennsylvania State University with a Bachelor of Science in finance. She resides in the suburbs of Philadelphia with her husband and two young sons, Colton and Dax.