Mark McKee is General Manager for FreeWheel, a Comcast Company that provides advertising software and solutions for the entire television ecosystem. He is responsible for managing the planning, creation and execution of the strategic go-to-market strategy for FreeWheel’s full breadth of advertising solutions to increase adoption and enhance brand awareness.
In 2018, Mark joined FreeWheel, with more than 17 years of experience in sales and marketing, primarily in media startups, advertising and technology. Previously, he was senior vice president, North America for Videology, where he oversaw commercial responsibility across marketing, strategy and sales efforts in North America. He also served as vice president, sales strategy and development for this company.
Prior to Videology, Mark was vice president, sales strategy for Joost, an internet TV service at the time, where he was responsible for the positioning, development and launch of the company’s advertiser offering, as well as the operational deployment of advertising innovations.
Mark’s interest in media start-ups began as manager, sales strategy for Massive Incorporated, the leader in dynamic in-video game adverting, which was acquired by Microsoft. Before that, he worked with MTV Networks’ New Business Development and Sales teams in New York, developing sales strategies and cross-platform communications programs for new and existing advertisers. Mark also held positions at McCann Erickson New York and Fountainhead Creative, both in a business development capacity.
Mark holds a Bachelor of Arts in political science and theater from Union College. He resides with his family in the New York area.