Cannes Lions is not just about the glitter, it offers a good mix of business and leisure. Efficiency is all about balance, right? For our very first joint event with FreeWheel, as well as our very first Cannes Lions, we wanted to create a family vibe, to get to know each other better as well as make our clients feel at home.
You haven’t been to Cannes if you haven’t visited La Croisette. Hence we decided to settle for nothing less than one of the biggest private beaches of the ever famous promenade, Le Goéland. Ready, steady, network: smart casual business meetings and crazy parties, all week long!
What a week! The whole industry was there, ready to network. Most of our clients and partners dropped by our beach (Adform, Bidswitch, Nielsen, Nugg.ad, Tabmo and Webedia to name a few) as well as many others, curious to get to know us better. Most EMEA and US teams were present, offering a great opportunity to put some faces to names with whom we usually only communicated with via email.
Meetings under the sun can be quite an energy drainer, that’s why each day got its chill’n’party fix to help everyone power up for the following day. The aim: survive a whole week of Cannes Lions 2016!
We kicked off this Cannes Lions week with a celebration party. Indeed, StickyADS.tv and FreeWheel have been programmatically united. Orange is the new blue! Beers, cocktails and a live performance from Citizens: the perfect ingredients to get straight into the Cannes vibe.
Then came Tuesday Night Fever, a joint happy hour with FreeWheel. Parties are all over the place during Cannes Lions. We had to meet high expectations. See for yourself.
The highlight of the week, though, was on Wednesday. We whisked away la crème de la crème of the programmatic video world to a secluded island, away from the Cannes Lions’ hustle and bustle for a couple of hours. They indulged themselves in a well-deserved lunch-break with us and did not regret the boat ride. They wanted to stay on this paradise island. One phone even parted with its owner. It is believed to have decided to go scuba diving in the Mediterranean and has not been seen since. Vincent Flood, from Video Ad News was among the happy few and discussed programmatic TV with some of the big names lunching at our tables. Data is obviously a hot topic in the programmatic TV world and Thomas Bremond, European Managing Director at FreeWheel, addressed the matter while in Cannes.
We wrapped up the week nicely with one last happy hour by the beach, partnering with Sublime Skinz, prepping everyone for their final Cannes Lions parties : nail artists, hairdressers and barbers!
Then came Friday. Thank God it was Fried Egg. We made it to the end of the week, closing the last business meetings and enjoying one last brunch all together under the scorching sun of the French Riviera.
See you all next year in Cannes…. Wait? Sooner than that! Dmexco is approaching fast. Stay tuned!