The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment.
The shift toward programmatic advertising is top of mind for industry execs - learn what this means for players in the premium video ecosystem in this blog post.
Programmatic ads will account for half of all digital video ad views in the US by 2026, per the US VMR. Read more insights from the FreeWheel report here.
Whether you're from an agency or publisher, you'll want to understand media buying terms for premium TV and video advertising. Learn more in our glossary.
Comcast Advertising’s latest guide highlights the rise of free ad-supported streaming TV and its value to advertisers today as a complement to traditional TV and streaming advertising plans.
There’s still much the 2022 political cycle has yet to unveil, but advertisers during this midterm season are identifying strategies that will make the most impact for their clients.
The new Comcast Advertising Report is designed to provide modern advertisers with insights, data and predictions to help them succeed in TV advertising’s complex ecosystem.
One year after Beeswax’s acquisition by FreeWheel and Comcast, we’re on the precipice of some exciting product releases that will have major impacts on how we buy CTV.
TV advertising & marketing industry experts weigh in: what does continued viewership fragmentation mean for ad agencies, publishers, & their tech partners?
