Insights + Blog

The Power of CTV:
Audiences & Engagement

FreeWheel’s Signature Insights, explores a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy.

Download The Power of CTV report for a closer look at the growing prominence of Connected TV (CTV) devices and what makes them so promising yet challenging for the industry to monetize. We investigate the unique benefits of CTV and what to believe or question about the rhetoric surrounding this transformational platform.

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The Power of CTV:
Audiences & Engagement

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James Rothwell
VP, Global Agency, Brand & Industry Relations

New Research: The Six-Second Ad Experience

In a follow-up study on the advertising experience last year, the FreeWheel Council for Premium Video (FWC) recently conducted research in partnership…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

TV as a Platform: Automation & Efficiency [FWC Video Series]

TV’s scale and quality are undeniable, and with addressability and smarter application of data, it has evolved as a platform to meet the…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

TV as a Platform: Automation & Efficiency [FWC Video Series]

TV’s scale and quality are undeniable, and with addressability and smarter application of data, it has evolved as a platform to meet the…

BLOG
FreeWheel

FreeWheel Granted Accreditation for Mobile In-App Video Ad Impression Measurement

FreeWheel Granted Accreditation for Mobile In-App Video Ad Impression Measurement Supports Growing Cross-Screen Viewership of Premium Video FreeWheel recently achieved…

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Harvey Kent
SVP, Global Agency Business

Insights Survey: How Programmatic is Shaping the Industry

Inspired by the 2018 IAB ALM, in which the key takeaway for publishers, brands and technology partners need to focus…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

FWC Upfronts 2018 Video Series: The Most Powerful Platform is…TV

With the Upfront season fast approaching, it’s important to take a step back and view the state of the TV…

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Terra Mrkulic
Social Media & Content Marketing Director

FreeWheel Women in Tech Video Series: A Culture of Inclusivity

In honor of Women’s History Month and International Women’s Day, I had the unique opportunity to interview two dozen of my…

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FreeWheel

Evolving Standards to Improve Video Delivery

In November 2017, the IAB Tech Lab announced that the Video Player-Ad Interface Definition (VPAID) standard will be retired, eight…

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David Dworin
VP, Advisory Services

Four Trends from the FreeWheel Video Monetization Report: Q4 2017

On March 21, our team was proud to launch the FreeWheel Video Monetization Report: Q4 2017 (VMR) with Year-End Insights….

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Geoff Wolinetz
Vice President of Client Relationships

Linear TV: The Next Frontier

There’s a scene in the Seinfeld episode, “The Pitch,” where Jerry and George are pitching their concept for a sitcom…

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Terra Mrkulic
Social Media & Content Marketing Director

Celebrating #WomenInTech at FreeWheel: Empowering the Next Generation of Women Leaders

Our company has a long-standing commitment to supporting women in technology, as evidenced by the 34% of dynamic women engineers,…

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Emmanuel Josserand
Brand, Agency and Industry Relations

Navigating the Complexities of Cross-Platform Metrics: The European Video Measurement Matrix

As we kick off the new year, the FreeWheel Council for Premium Video, Europe (FWCE) has released its latest output: The…

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Geoff Wolinetz
Vice President of Client Relationships

Driving Unification at FreeWheel

The concept of unification and what it means for the premium video advertising industry is one of today’s hottest topics. …

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Emmanuel Josserand
Brand, Agency and Industry Relations

High Definition: Clarifying the Muddled Video Viewability Picture

The advertising ecosystem was originally built to engage consumers, and it’s no surprise that viewability has become a vital metric….

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James Rothwell
VP, Global Agency, Brand & Industry Relations

The Short of It: Video Clips, Ad Experiences & Engagement

When the FreeWheel Council for Premium Video (FWC) surveyed 243 brand and ad agency executives in late 2016, the advertising…

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FreeWheel

Introducing FreeWheel Signature Insights: The Power of OTT

From the thought leaders that bring you the quarterly Video Monetization Report (VMR), comes a new track of transformational research: FreeWheel…

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