Insights + Blog

The Power of CTV:
Audiences & Engagement

FreeWheel’s Signature Insights, explores a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy.

Download The Power of CTV report for a closer look at the growing prominence of Connected TV (CTV) devices and what makes them so promising yet challenging for the industry to monetize. We investigate the unique benefits of CTV and what to believe or question about the rhetoric surrounding this transformational platform.

Download Report

The Power of CTV:
Audiences & Engagement

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Terra Mrkulic
Social Media & Content Marketing Director

Values in Action: How We’re Giving Back in 2017

When FreeWheel was established 10 years ago, the foundational DNA was comprised of a great product, a great team, and…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Premium Video Meets Programmatic: Three Takeaways from AdMonsters Ops

First thing’s first: I love the candor of AdMonsters conferences; nothing to be gained by blowing smoke up each other’s…

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FreeWheel

Making it Count in Cannes

Since returning from the Cannes Lions International Festival of Creativity, I’ve had a chance to reflect on the stellar opportunities…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Advanced TV and the Opportunity Ahead

The phrase “Advanced TV” is everywhere these days – in the trades, on social media, and in industry-related conversations –…

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Terra Mrkulic
Social Media & Content Marketing Director

FreeWheel Puts Family First

“Bring Your Kid to Work Day” (BYKTWD) is a much-anticipated tradition at our office, an opportunity for parents to bring…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

The Premium Video Opportunity [Infographic]

As an advocate for premium video, defined as professionally-produced content in brand-safe, curated environments, the FreeWheel Council for Premium Video…

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FreeWheel

The Untapped Opportunities of OTT

Viewership across “over-the-top” (OTT) devices—defined as an internet-enabled viewing device for your TV, including Apple TVs, Amazon Fire Sticks, Rokus,…

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Ying Wang
Director, Advisory Services

Three Strategies Every Publisher Should Deploy to Improve Ad Experience

At Variety’s recent Entertainment & Technology conference in NYC, ad experience resurfaced as a hot topic. During a panel entitled,…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

The Unified Video Primer: Leveraging the Combined Power of Linear & Digital TV

As we enter the final stages of the Upfront presentation season, key themes are emerging with audience-targeting (beyond just age…

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Geoff Wolinetz
Vice President of Client Relationships

How FreeWheel is Solving for Endpoint Unification

As the concept of television continues to evolve, audiences have more options than ever when it comes to viewing premium…

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Chris Glover
VP, Marketing & Business Strategy, FreeWheel

Three Crucial Questions for Addressing Brand Safety

Have you scrolled through Twitter, read your favorite industry trade, or dug into your morning news check recently? Then you…

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Terra Mrkulic
Social Media & Content Marketing Director

Over-the-Top Devices: Where We Are and Where We’re Headed

In the FreeWheel Video Monetization Report: Q4 2016 (VMR) we observed first-hand the tremendous growth of over-the-top (OTT) devices over the past…

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Ayme Yaiser
Vice President, Global Brand Marketing

Women’s History Month: Continuing the Conversation

On International Women’s Day, I highlighted meaningful conversations with several fabulous women from FreeWheel. The heartwarming response to the candor…

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Geoff Wolinetz
Vice President of Client Relationships

True Yield: The FreeWheel Perspective

In early March, I was fortunate to attend AdMonsters’ Publisher Forum in Palm Springs, CA—an event tailored to senior leaders…

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Ayme Yaiser
Vice President, Global Brand Marketing

Women’s History Month: Conversations with the Women of FreeWheel

In the days leading up to International Women’s Day, I had the good fortune of interviewing several fabulous women on…

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FreeWheel

Super Bowl LI: Redefining the Digital Viewing Experience

On Sunday February 5th, FreeWheel was the exclusive provider of ad decisioning solutions for FOX’s production of Super Bowl LI,…

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Terra Mrkulic
Social Media & Content Marketing Director

Celebrating FreeWheel Tech Talent During National Engineers Week [Infographic]

FreeWheel is once again honoring the incredible talent in our global Engineering Teams during National Engineers Week. This special week…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

Five Highlights from the Video Monetization Report: Q3 2016

There’s no denying that 2016 has been a unique 12 months in the premium video industry as trends in consumer…

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FreeWheel Hackathon 2016: Unleashing the Beasts of Innovation

We recently completed FreeWheel’s Second Annual Global Hackathon: a 24-hour marathon during which our people transcend geo and departmental borders…

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Terra Mrkulic
Social Media & Content Marketing Director

Unification: The Path to Scale and Simplicity

Like all mass media, the TV and premium video industry is in a time of transition: digital technology is impacting…

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Terra Mrkulic
Social Media & Content Marketing Director

Working Together to Improve the Premium Video Ad Experience

As more video content becomes available for consumers to watch on their own terms—on the best screen available, at the…

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