May 14, 2020
65% of regional and local agency buyers say the pandemic has had a “large impact” on their 2020 plans, though 93% say it’s important to keep advertising.
Many buyers are experimenting with data and targeting to increase efficiencies, including Advanced TV.
April 29, 2020
FreeWheel, A Comcast Company (Nasdaq: CMCSA), and White Ops, the global leader in bot mitigation and fraud protection, today announced the expansion of their partnership to include comprehensive pre-bid bot protection capabilities to protect advertising inventory within its ecosystem from fraudsters.
April 14, 2020
FreeWheel announced the next generation rollout and market-wide Q2 availability of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising. The capability was piloted last year and is now fully operational with enhanced functionality.
NBCUniversal, a global premium video advertising leader, and The Trade Desk, an industry-leading demand-side platform (DSP), are both using FreeWheel’s unified decisioning to achieve better results for advertisers.
December 11, 2019
DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns.
September 9, 2019
The platform allows digital publishers to manage demand across direct & programmatic sales channels to make optimised decisions for advertisers, as well as maximise the value of their inventory in the “New TV” landscape. Integrated with Nielsen DMP, the first in EMEA dedicated to OTT publishers, it enables advanced audience targeting across all screens and delivery platforms.
July 17, 2019
Centro, a provider of enterprise-class software for digital advertising, today announced a strategic partnership with FreeWheel Advertisers, a division of FreeWheel, A Comcast Company.
May 30, 2019
Presents new research that shows advertisers eager to apply data to TV advertising; survey finds advertisers expect 40% of their TV advertising will be data-enabled by 2020 Proposes new approach to secure use of data insights that addresses unique needs of television ecosystem.
May 23, 2019
Blockgraph is an industry initiative designed to create a secure way to use data and share information.Kalita leads Blockgraph’s engineering team and partners with leadership to build and drive the initiative’s blockchain-based platform, product development and overall strategy.
May 14, 2019
End-to-end automated buying within the Strata platform removes common barriers to buying premium OTT video.
Opens up access to OTT marketplace for all Strata clients, from agency holding companies to independent media buying shops
April 25, 2019
FOX, NBCUniversal, and Viacom today unveiled OpenAP 2.0, expanding the advanced audience platform into a centralized premium video marketplace with workflow automation for national linear and long-form digital video, developed in collaboration with Accenture and FreeWheel. This major development will go live in time for Fall 2019 campaigns.
April 17, 2019
New technology innovation ensures TV-level compliance and quality viewer experience across direct and programmatic marketplace buys. Offers advertisers control and transparency across all buying channels.
April 9, 2019
FreeWheel, A Comcast Company, today announced that its FreeWheel Advertisers division has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process.
April 8, 2019
New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership. Supports Hearst Television’s Hearst Anyscreen OTT Solution and Overarching “TV as a Platform” Objectives.
March 27, 2019
In 2018, ad views delivered via connected TVs grew 53% and live content ad views rose 86%, demonstrating this convergence trend, report finds. FreeWheel’s VMR, formerly known as the Video Monetization Report, now named the Video Marketplace Report to reflect the publication’s heightened focus on consumer and buy-side trends.
March 19, 2019
FreeWheel Gets Rights to Use Inscape’s Viewing Data for National Representativeness Modeling.
March 18, 2019
FreeWheel hosted its first NOWFRONT in New York City. Here’s a recap of the press coverage surrounding the event.
February 28, 2019
Former IAB and Oath executive to lead the company’s global business operations and partner with leadership to drive strategic growth.
February 25, 2019
Ma will lead FreeWheel’s engineering teams in Beijing and partner with leadership to architect the product roadmap and deliver innovative, customer-driven ad management solutions.
February 14, 2019
Data Plus Math, a leader in television attribution, ROI and conversion metrics, today announced a strategic partnership with FreeWheel, A Comcast Company, to offer the first cross-screen TV/video media solution optimized on attribution. The solution will be available to companies who purchase streaming video and linear TV advertising through FreeWheel Markets.
February 12, 2019
Advertisers can now seamlessly reach CTV, OTT-TV and digital video audiences at scale to improve brand experiences and marketing outcomes.
January 30, 2019
Marks important step forward in “one order, one report” ad buying across all video. Greater automation and holistic, results-driven advertising delivery will open up access toTV for more companies