Our News

Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising to the On-Demand Living Room

June 9, 2020

New solution enables content owners and distributors to sell set-top-box (STB) video-on-demand (VOD) inventory programmatically.


Comcast, Charter and ViacomCBS Announce Blockgraph Partnership

May 29, 2020

New joint venture focuses on helping marketers use audience insights for advanced TV and premium video advertising.


New Survey from Comcast Advertising Reveals Impact COVID-19 Events Have Had on Agency Buyers

May 14, 2020

65% of regional and local agency buyers say the pandemic has had a “large impact” on their 2020 plans, though 93% say it’s important to keep advertising. Many buyers are experimenting with data and targeting to increase efficiencies, including Advanced TV.


FreeWheel and White Ops Expand Partnership Globally to Further Deepen Trust in Premium Video Inventory

April 29, 2020

FreeWheel, A Comcast Company (Nasdaq: CMCSA), and White Ops, the global leader in bot mitigation and fraud protection, today announced the expansion of their partnership to include comprehensive pre-bid bot protection capabilities to protect advertising inventory within its ecosystem from fraudsters.


FreeWheel Releases Next Generation Unified Decisioning to Transform How Industry’s Largest Media Players Transact on TV Content

April 14, 2020

FreeWheel announced the next generation rollout and market-wide Q2 availability of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising. The capability was piloted last year and is now fully operational with enhanced functionality. NBCUniversal, a global premium video advertising leader, and The Trade Desk, an industry-leading demand-side platform (DSP), are both using FreeWheel’s unified decisioning to achieve better results for advertisers.


DISH Media Taps FreeWheel to Optimize Across Traditional Demo-Based and Addressable Linear TV

December 11, 2019

DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns.


FreeWheel Introduces Digital Integrated Ad Management Platform to Meet Evolving Needs of Over-the-Top (OTT) Publishers

September 9, 2019

The platform allows digital publishers to manage demand across direct & programmatic sales channels to make optimised decisions for advertisers, as well as maximise the value of their inventory in the “New TV” landscape. Integrated with Nielsen DMP, the first in EMEA dedicated to OTT publishers, it enables advanced audience targeting across all screens and delivery platforms.


FreeWheel and Centro Partner to Give Agencies a New End-to-End, Automated Solution for Digital Media Campaigns

July 17, 2019

Centro, a provider of enterprise-class software for digital advertising, today announced a strategic partnership with FreeWheel Advertisers, a division of FreeWheel, A Comcast Company.


FreeWheel’s Blockgraph Outlines New Path for Building the Future of Data-Driven TV

May 30, 2019

Presents new research that shows advertisers eager to apply data to TV advertising; survey finds advertisers expect 40% of their TV advertising will be data-enabled by 2020 Proposes new approach to secure use of data insights that addresses unique needs of television ecosystem.


FreeWheel Appoints Utpal Kalita as Chief Technology Officer for Blockgraph

May 23, 2019

Blockgraph is an industry initiative designed to create a secure way to use data and share information.Kalita leads Blockgraph’s engineering team and partners with leadership to build and drive the initiative’s blockchain-based platform, product development and overall strategy.


FreeWheel Announces Programmatic OTT Offering for Local TV Buyers

May 14, 2019

End-to-end automated buying within the Strata platform removes common barriers to buying premium OTT video. Opens up access to OTT marketplace for all Strata clients, from agency holding companies to independent media buying shops


FOX, NBCUniversal, & Viacom Unveil OpenAP 2.0 Next Iteration Introduces Cross-Publisher Video Marketplace for Advanced Audience Campaigns on National Linear and Digital Video

April 25, 2019

FOX, NBCUniversal, and Viacom today unveiled OpenAP 2.0, expanding the advanced audience platform into a centralized premium video marketplace with workflow automation for national linear and long-form digital video, developed in collaboration with Accenture and FreeWheel. This major development will go live in time for Fall 2019 campaigns.


FreeWheel and A+E Networks Partner to Pilot Unified Video Ad Management Platform Across Direct Sold and Programmatic Demand

April 17, 2019

New technology innovation ensures TV-level compliance and quality viewer experience across direct and programmatic marketplace buys. Offers advertisers control and transparency across all buying channels.


FreeWheel Solves Decades-Long Inefficiencies of Buying Local TV

April 9, 2019

FreeWheel, A Comcast Company, today announced that its FreeWheel Advertisers division has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process.


Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers

April 8, 2019

New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership. Supports Hearst Television’s Hearst Anyscreen OTT Solution and  Overarching “TV as a Platform” Objectives.


FreeWheel Research Finds Line Between Linear TV and Premium Digital Video Is Increasingly Disappearing

March 27, 2019

In 2018, ad views delivered via connected TVs grew 53% and live content ad views rose 86%, demonstrating this convergence trend, report finds. FreeWheel’s VMR, formerly known as the Video Monetization Report, now named the Video Marketplace Report to reflect the publication’s heightened focus on consumer and buy-side trends.


Comcast’s FreeWheel Taps into Screen-Level Smart TV Data with Inscape

March 19, 2019

FreeWheel Gets Rights to Use Inscape’s Viewing Data for National Representativeness Modeling.


FreeWheel Hosts Its First NOWFRONT

March 18, 2019

FreeWheel hosted its first NOWFRONT in New York City. Here’s a recap of the press coverage surrounding the event.


FreeWheel Appoints Carl Kalapesi as Chief Operating Officer

February 28, 2019

Former IAB and Oath executive to lead the company’s global business operations and partner with leadership to drive strategic growth.


FreeWheel Appoints Yuling Ma as Senior Vice President, Engineering and Beijing General Manager

February 25, 2019

Ma will lead FreeWheel’s engineering teams in Beijing and partner with leadership to architect the product roadmap and deliver innovative, customer-driven ad management solutions.


Data Plus Math and FreeWheel Partner to Offer Industry’s First Cross-screen Media Solution Optimized on Attribution

February 14, 2019

Data Plus Math, a leader in television attribution, ROI and conversion metrics, today announced a strategic partnership with FreeWheel, A Comcast Company, to offer the first cross-screen TV/video media solution optimized on attribution. The solution will be available to companies who purchase streaming video and linear TV advertising through FreeWheel Markets.