OPERATIONAL EFFICIENCIES THROUGH WORKFLOW AUTOMATION
By connecting marketers, sellers, creatives, and adtech, the Strata platform streamlines the media-selling process and gives media companies greater management of their inventory.
Strata for Media Companies
Strata Tool: Software for Agencies
Strata’s integrated solutions provide a comprehensive automation tool for sellers.
Solutions for
rep firms, station groups & stations
- Multi-market, multi-media sales platform with support for multiple rating services
- Automated responses for electronic RFPs from agencies
- On-line avails negotiation with media buyers
- Two-way workflow includes rep to station approval and internal station approval
Linking to
a robust network
of media systems
- Connectivity with major broadcast TV traffic platforms through ePort
- Multi-media order delivery with Stratasphere and AEInbox, allowing for the electronic transfer to sell-side traffic and stewardship systems
- Electronic invoicing solutions that deliver vendor billing data to thousands of agency clients to speed reconciliation by media buyers