Strata Tool: Software for Agencies

Strata’s integrated solutions provide a comprehensive automation tool for sellers.


By connecting marketers, sellers, creatives, and adtech, the Strata platform streamlines the media-selling process and gives media companies greater management of their inventory.

Solutions for
rep firms, station groups & stations

  • Multi-market, multi-media sales platform with support for multiple rating services
  • Automated responses for electronic RFPs from agencies
  • On-line avails negotiation with media buyers
  • Two-way workflow includes rep to station approval and internal station approval

Linking to
a robust network
of media systems

  • Connectivity with major broadcast TV traffic platforms through ePort
  • Multi-media order delivery with Stratasphere and AEInbox, allowing for the electronic transfer to sell-side traffic and stewardship systems
  • Electronic invoicing solutions that deliver vendor billing data to thousands of agency clients to speed reconciliation by media buyers