Paul Martecchini

VP Brand Marketing, Comcast Advertising

Paul Martecchini is responsible for all brand marketing at Freewheel and Effectv, which are divisions of Comcast Advertising. In this role he has led the comprehensive rebranding of Comcast Spotlight to Effectv and developed the overall brand campaigns and event strategies for both brands. Prior to joining Comcast Advertising, he was SVP Global Marketing at Connexity (formerly Shopzilla), VP Marketing at OpenX, a leading digital ad exchange, and held senior leadership roles at Yahoo!