Author

Sarah Foss

SVP, Strategic Initiatives, FreeWheel Advertisers

Sarah Foss is senior vice president, strategic initiatives for FreeWheel Advertisers, FreeWheel’s business unit that provides a global media buying and selling platform to more than 1,200 advertising agencies globally. In this role, she is responsible for spearheading the growth and scale of FreeWheel Advertisers domestically and globally, as well as driving the organization’s strategic direction and product organization.Sarah also collaborates with company leaders to accelerate new business; manage holding company deals; and recruit, retain and cultivate talent. With more than 25 years of experience in media technology, Sarah has a comprehensive understanding of the media ecosystem. She has an impressive record of helping companies build global competitive advantage through innovative product development, marketing and highly strategic sales and operational models across start-up, small and large businesses.