Virginie Dremeaux is focusing on accelerating the launch of FreeWheel’s latest addressable TV solutions. These innovations will be based on technological implementation, support in terms of data processing and the development of business models that deal with the issues around addressable TV.
She is a key partner for sales teams on the buy-side, particularly for the launch of new media offerings for agencies and brands.
Before joining FreeWheel, Virginie Dremeaux spent 11 years working at Canal+ Group where she held the position of Digital Marketing Director in the advertising department. More than 20 years’ experience in TV and digital advertising has enabled her to develop strong capabilities to optimise the monetisation of TV inventory across all digital media.