Experian household-level consumer data and insights now available within FreeWheel’s buy and sell side solutions.
FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, and Experian, a global data and technology company, have announced a partnership aimed at improving audience targeting for media buyers in the UK. The collaboration will enable advertisers to reach more precise, addressable audiences, ensuring consumers receive more relevant experiences, products and services.
Experian’s household consumer insights and expertise will now be integrated into FreeWheel’s ecosystem including FreeWheel’s Publisher Suite, its demand-side solutions including FreeWheel DSP (formerly Beeswax DSP), and Comcast Advertising’s new Media Solutions division.
As part of the collaboration, Experian’s ConsumerView audiences, offering comprehensive demographic, lifestyle and transactional spend insights, will also be made available. Brands and agencies will be able to leverage Experian’s data and insights to reach new audiences across FreeWheel’s premium video inventory effectively and at scale.
“We are excited to partner with a ground-breaking innovator such as Experian, which recognised, early in the development of digital marketing, the importance of bridging data signals in a multi-faceted media ecosystem,” commented Nicolas Mignot, VP Publisher Sales & Strategy at FreeWheel. “This type of collaboration and innovation are essential to ensure we continue to deliver cutting-edge solutions for today and tomorrow’s premium video advertising industry while unlocking value for our advertising partners.”
“As connected TV and digital video continue to gain prominence in modern media plans, advertisers need scalable, trusted solutions to reach the right audiences with precision. By integrating our data and expertise with FreeWheel, we’re helping brands unlock the full potential of video – combining rich insights with premium inventory to drive relevance, performance and measurable impact,” said Colin Grieves, Managing Director of Experian Marketing Services, Experian UK&I.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve its goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us on LinkedIn.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com
About Experian Marketing Services
Experian Marketing Services empower brands to better understand, connect and engage with their target audience through deep consumer insights. Our expertise spans demographics, research and dynamic behaviour analysis, providing actionable insight to inform smart marketing and location investment decisions across UK and international markets.
Our addressability and linkage solutions further enable audience engagement in a cookieless digital landscape. By intelligently connecting disparate identity data points, we enable brands, publishers and agencies to maximise their first party data, scale digital campaigns and measure results effectively.
Recent News
IAB Tech Lab Releases Live Event Ad Playbook in Collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange
As More Advertisers Seek to Use TV as a Full Funnel Marketing Solution, Comcast Advertising Unveils Several Industry-First, Performance-Based Solutions Across Its Portfolio of Brands
FreeWheel Expands Premium CTV Marketplace Through Enhanced Partnerships
See All News