FreeWheel is bringing the industry together to advance the future of TV advertising. Through the formation of councils representing the sell-side and buy-side as well as thought leadership on critical topics, our aim is to influence, support and promote the premium video economy for the benefit of all stakeholders: the advertiser, the publisher and the consumer.
Industry Councils
SHAPING THE FUTURE OF TV ADVERTISING
FreeWheel is leading initiatives to advance
the premium video industry
FreeWheel Council for Premium Video (FWC)
MISSION AND PURPOSE
The FWC serves the collective interest of those in the premium video industry through leadership positions, research, and advocacy promoting the premium video economy.
- Promote the greater adoption of premium video by highlighting its benefits and strengths
- Educate marketers and agencies on the advantages and value that premium video offers
- Conduct critical research that supports the advancement of the premium video industry
FreeWheel Council for Premium Video (FWC)
MISSION AND PURPOSE
FreeWheel Council for Premium Video (FWC)
OUR STORY
FreeWheel Council for Premium Video (FWC)
OUR STORY
Founded in 2015, the FWC is comprised of 45 premium video providers globally, including industry-leading programmers, operators, and digital pure-plays. Headquartered in NYC, the group has published numerous reports that have influenced the media industry and driven the narrative for premium video forward. Following the success of the FWC in North America, FreeWheel launched the FreeWheel Council for Premium Video, Europe in 2017 to support the interests of European-based broadcasters, operators, and video publishers.
To read FWC research reports or watch FWC videos, click here.Comcast Advertising Agency Leadership Council (ALC)
MISSION AND PURPOSE
The ALC connects senior executives across the major and independent agencies with the goal of proactively supporting the interests of the advertising agency, identifying topics to advance the industry.
Comcast Advertising Agency Leadership Council (ALC)
MISSION AND PURPOSE
Comcast Advertising Agency Leadership Council (ALC)
OUR STORY
Comcast Advertising Agency Leadership Council (ALC)
OUR STORY
Founded in 2019, the ALC is comprised of many of the major holding company and independent agencies globally. Under the Comcast Advertising umbrella, incorporating both FreeWheel and Effectv, this group of executives meet to discuss key topics impacting the agency community and identify areas for thought leadership to advance the industry. The group consists of agency leaders based in both the United States and Europe.