FreeWheel leads and co-leads two councils focused on the TV advertising space, in addition to serving on numerous others in the industry. Through these cross-industry executive member councils, in combination with our thought leadership, we aim to drive the premium video ecosystem forward for the benefit of all stakeholders, advertisers, publishers, and consumers.
The FreeWheel Council for Premium Video (FWC) serves the collective interests of those in the premium video industry.
Promote the greater adoption of premium video by highlighting its benefits and strengths.
Educate marketers and agencies on the advantages that premium video offers.
Conduct critical research that supports the advancement of the premium video industry.
Founded in 2015 and headquartered in New York, the FWC is comprised of 45 premium video providers globally, including industry-leading programmers, operators, and digital pure-plays. Following the success of the FWC in North America, we launched the FreeWheel Council for Premium Video, Europe in 2017 to support the interests of European-based broadcasters, operators, and video publishers.
The Comcast Advertising Agency Leadership Council (ALC) connects executives across major and independent agencies. Our goal is to proactively support the interests of advertising agencies, identifying areas for thought leadership in order to advance the industry.
Host formal connection opportunities for senior agency leaders several times annually.
Advance the Industry
Advance the advertising industry by creating a forum for topics designed to cultivate partnership, align on key strategic initiatives, and share insights.
Create and distribute thought leadership content on industry topics and council member interests to the marketplace.
Founded in 2019, the ALC is comprised of both major and independent agencies globally. Under the Comcast Advertising umbrella, which includes both FreeWheel and Effectv, this group of executives meets to discuss key topics impacting the agency community and identify ways to advance the industry. The group consists of agency leaders based in both the United States and Europe.
Learn about FreeWheel and the other ways
we’re advancing the industry.