For builders
Build. Differentiate. Grow.
FreeWheel gives you the control to build what sets your business apart. With advertising APIs and developer tools designed to integrate, automate, and extend premium video, streaming, and CTV advertising businesses, you can apply your own data, logic, and AI to create differentiated solutions and move from idea to production with less friction.
Build around your TV and streaming advertising business, not around platform limitations
You need more than out-of-the-box tools. That flexibility starts with the ability to automate workflows, connect proprietary systems, apply your own logic, and operationalize AI in ways that fit how your business actually works. FreeWheel supports that model with APIs and developer tools already trusted by more than 300 customers and partners to build, extend, and scale.
01
Take control of your workflows
Automate and run end-to-end workflows on your terms.
Automate tasks that are too slow, too repetitive, or too complex to manage by hand. Run workflows at scale through your own systems instead of relying on manual execution in the UI.
02
Customize your needs
Apply your own logic to extend FreeWheel capabilities and differentiate your business.
Use FreeWheel as a foundation while building what makes your business different. Bring in proprietary signals, create custom decisioning, and operationalize strategies beyond standard functionality.
03
Ship to production faster
Move from experimentation to production with less friction.
Get teams building faster with developer tools, testing environments, and documentation designed to make integration clearer and more predictable.
Built for real-world use cases
• Automate campaign setup and execution workflows
• Build custom bidding and optimization strategies
• Create custom audience targeting parameters and real time user segments
• Use AI to analyze performance and take action
• Automate monetization and deal workflows
• Apply custom yield and operational logic
• Integrate ad delivery into streaming experiences
• Reduce manual operational work
• Build differentiated tools on top of FreeWheel
• Power customer-facing applications
• Extend FreeWheel into broader ecosystems
• Influence platform adoption through integrations
Developer tools across FreeWheel
Across TV, streaming, and CTV advertising, FreeWheel gives customers and partners the flexibility to tailor workflows, connect systems, and create differentiated solutions spanning buying, curation, ad serving, and monetization.
APIs
Build custom experiences and workflows on top of FreeWheel Buyer Cloud, Curation Hub, Streaming Hub, and SSP.
Partner Portal
Access APIs, manage permissions, and test integrations in sandbox environments.
Model Context Protocol Server
Connect AI agents to FreeWheel capabilities through a standardized, secure interface built for LLM-powered workflows.
Get Connected:
Buyer Cloud
Streaming Hub
Buyer Cloud Bidding Agent
Design and build your own bid decisioning algorithms for proprietary win/loss and pricing logic.
Buyer Cloud Data Augmentor
Enrich bid requests with additional data of your choice to support custom segmentation, scoring, and signal enhancement.
Streaming Hub AdManager SDK
Enable FreeWheel ad serving directly in video players and control how ads are delivered and rendered.
Ready to build on FreeWheel?
Whether you’re automating workflows, extending platform capabilities, or building AI-driven solutions, FreeWheel gives customers and partners the tools to move faster and build what sets them apart.
Explore API Documentation
Request API access as a FreeWheel partner
Talk to FreeWheel
