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The 2022 Comcast Advertising Report

Learn how to optimize your premium video TV advertising & streaming advertising strategies with new insights from the Comcast Advertising Report.

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The 2022 Comcast Advertising Report

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Mark McKee
General Manager

The Cannes Connection

It’s an understatement to say that a lot has changed since we last gathered at Cannes. So much has changed…

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FreeWheel

Q&A: Political Media Buying Solutions Maximize CTV Investment

There’s still much the 2022 political cycle has yet to unveil, but advertisers during this midterm season are identifying strategies…

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The Comcast Advertising
Report 2022

The new Comcast Advertising Report is designed to provide modern advertisers with insights, data and predictions to help them succeed…

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Tess O'Brien
VP, Demand Enterprise Sales

The 2022 Upfronts: Views Around the Ecosystem

In several ways, this year’s Upfronts represent a turning point for marketers and media companies. Building upon the trends highlighted…

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FreeWheel

How An Integrated and Audience-Based Approach Increases the Value of Your TV Buys

For political campaigns in 2022, generating reach across viewing platforms will be a critical part of getting the most from…

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BIPOC Advertising, Tech & Marketing Orgs. You Need to Know

Being an ally to BIPOC (Black, Indigenous, and People of Color) communities is more important now than ever before, and…

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2022 Connected Viewers: All eyes on streaming

  Following the meteoric rise of streaming services within the TV landscape, FreeWheel collaborated with the independent, consumer-focused market research…

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FreeWheel U.S. Video
Marketplace Report: H2 2021

The Digital Video Landscape Expands Programmatic Growth Creates Efficiency for Advertisers Who Want to Reach Engaged Audiences Following a nearly…

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Mike Munley
VP, Global Client Services 

FreeWheel’s Mike Munley on the Impact of LGBTQ+ Groups Within Companies

Mike, why are you excited to be the new executive sponsor of FreeWheel Pride? Because I know from my own…

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Rick Mandler
VP, Growth Strategy, Comcast Advertising

Preventing the Perils of Programmatic for Premium Video

Why the waste and safety issues plaguing digital media don’t have to be the future of CTV When talking about…

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A Powerful Duo: The Linear + Streaming Evolution

Learn about streaming’s role in a comprehensive video advertising strategy in a report by Comcast Advertising’s Agency Leadership Council. The…

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ANA Webinar Offers Highlights from Latest Comcast Viewership Data Reports

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Al Behmoiras
Sr. Manager, Strategic Relationships

Reaching Voters in a Cross-Screen World

Three Political Buyers Share Their Perspectives Political advertisers today face many challenges as they work to reach targeted audiences who…

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U.S. Hispanic Audiences

What Advertisers Need to Know About Hispanic Consumers and Viewers. The U.S. Hispanic population is an incredibly diverse group, representing…

Report
Ari Paparo
VP, Partnerships and Strategy

FreeWheel Launches New Digital Innovation Video Series: Innovators

Highlighting Companies Driving TV Industry’s Transformation TV has come a long way from the black and white box in your…

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Emmanuel Josserand
Brand, Agency and Industry Relations

FreeWheel MediaTalks Podcast – Episode #1

How can the media industry harness the full potential of CTV, programmatic, and premium video?   Nowhere is the media…

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Misha Williams
VP, Client Services

Live Sports: The Power of the Live Audience for Brands

When it comes to engagement and reach, there’s nothing like live sports. Sports fans are among the most loyal of…

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FreeWheel U.S. Video
Marketplace Report: H1 2021

The Viewer Evolution And How the Premium Video Marketplace Has Responded As 2021 unfolds, the world is charting a path…

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FreeWheel Council
for Premium Video

Belonging: Why Diversity, Equity and Inclusion Matter

Diversity equity and inclusion are such popular topics of business discussion and actions that they are frequently simply referred to…

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James Rothwell
VP, Marketing, Comcast Advertising

The Path to Cross-Screen Measurement

Introduction Cross-screen measurement is vital for advertisers to understand the impact of their campaigns, but it poses many obstacles. True…

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Watch Culture Conversations Episode 6 Replay

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