Insights + Blog

FreeWheel U.S. Video Marketplace Report

H1 2021

As 2021 unfolds, the world is charting a path forward with the lessons of 2020 solidly in mind. In addition to the pandemic, advances in technology and political turbulence contributed to disrupting and reshaping how consumers access, consume and respond to entertainment and information.

Download your copy to access the data and analyses that bring clarity to the complexities of television’s ongoing evolution.

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FreeWheel U.S. Video Marketplace Report

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U.S. Hispanic Audiences

What Advertisers Need to Know About Hispanic Consumers and Viewers. The U.S. Hispanic population is an incredibly diverse group, representing…

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Ari Paparo

VP, Partnerships and Strategy

FreeWheel Launches a New Video Series ‘Innovators’

Highlighting Companies Driving TV Industry’s Transformation TV has come a long way from the black and white box in your…

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Emmanuel Josserand

Brand, Agency and Industry Relations

FreeWheel MediaTalks Podcast – Episode #1

How can the media industry harness the full potential of CTV, programmatic, and premium video? Nowhere is the media…

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Misha Williams

VP, Client Services

Live Sports: The Power of the Live Audience for Brands

When it comes to engagement and reach, there’s nothing like live sports. Sports fans are among the most loyal of…

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FreeWheel U.S. Video
Marketplace Report: H1 2021

The Viewer Evolution And How the Premium Video Marketplace Has Responded As 2021 unfolds, the world is charting a path…

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FreeWheel Council
for Premium Video

Belonging: Why Diversity, Equity and Inclusion Matter

Diversity equity and inclusion are such popular topics of business discussion and actions that they are frequently simply referred to…

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James Rothwell

VP, Marketing, Comcast Advertising

The Path to Cross-Screen Measurement

Introduction Cross-screen measurement is vital for advertisers to understand the impact of their campaigns, but it poses many obstacles. True…

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Watch Culture Conversations Episode 6 Replay

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Reaching the Growing LGBTQ Population with Thoughtful Advertising

A growing number of U.S. adults identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, asexual, or otherwise non-heterosexual and/or…

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Cadi Jones

Commercial Director, EMEA, Beeswax

TV – Whether Streaming or Linear – is Your Best Bet for Engaging the Post-Pandemic Consumer

The time has never been better to reach consumers via TV. Streaming media spiked during the pandemic, with more consumers…

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Q&A with Orange: how are you driving TV addressability?

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Understanding Asian American Audiences and How To Reach Them

The Asian American community is an increasingly crucial audience segment for marketers to reach. The fastest-growing racial or ethnic group…

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Geoff Wolinetz

Vice President of Client Relationships

2022 Upfront Views from Around the Ecosystem

It is an Upfronts year like no other. As TV viewing continues to shift and increase across devices, and the…

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Watch the Culture Conversations Webcast Episode 5 Replay

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David Clark

General Manager

Getting to know FreeWheel’s new CTO, Yuling Ma

Earlier this year, we were delighted to announce that we have appointed Yuling Ma as our new Chief Technology Officer….

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Virginie Dremeaux

Executive Director, Product and Sales Marketing International

Across Europe, TV viewing is already a connected experience

We live in a connected world, where reliance on smart devices grows every day. By 2023 internet access will reach almost two-thirds of the globe, according to Cisco’s Annual Internet…