To enable advertiser trust in video content and highlight the value in programmer video inventory, we’re redefining "premium video." Read on in the report.
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape and current audience viewing habits, current distribution of ad views by platform, as well as updates on programmatic expansion.
FreeWheel has launched The Viewer Experience Lab. This initiative is designed to help media companies ensure a quality experience for viewers across the growing array of traditional and emerging advertising channels that support their premium content.
FreeWheel in partnership with The Drum spoke with industry leaders about trending topics like innovation and monetization while at the Cannes Lions Festival 2023. Watch the video to hear what they had to say.
Learn how FreeWheel Innovators brings industry leaders in the TV advertising space together to inform our industry's future. Stay ahead of the curve with us.
With OTT as an increasingly heavy presence in even the most high-profile television events of the year, should connected TV advertising be bought like linear or digital?
Get actionable advice to optimize your premium video TV advertising with new insights from the 2023 Comcast Advertising Report. Download now for the latest.
In both the United States (US) and Europe (EUR), multiscreen advertising continues to be the most effective way to reach audiences. The two regions have a lot in common when it comes to viewing trends.
FreeWheel has developed the State of TV Advertising Viewer Experience report, a comprehensive analysis of viewer experience today, which was created with an eye toward how our industry should define - and approach - this important issue.
As programmatic transactions for premium video continue to grow and the transaction type evolves, Free Ad-Supported Streaming Television (FAST) channels have emerged as one of the fastest-growing options for advertisers looking to reach consumers in a premium environment.
The latest edition of the Video Marketplace Report, featuring US and European data, offers a comprehensive breakdown of the digital advertising landscape.
Media industry leaders gathered at FreeWheel’s 2023 Programmatic Activation Summit to address the current state of programmatic buying for premium video.
