Insights


Read about the latest insights, trends, and resources in TV and premium video advertising.


Redefining What it Means to be “Premium” in Advertising

To enable advertiser trust in video content and highlight the value in programmer video inventory, we’re redefining "premium video." Read on in the report.

Read More
Filter
Report

FreeWheel Viewer Experience Lab: Designing a Better Ad Pod

This report provides actionable insights and specific recommendations for publishers to create the optimal ad pod in terms of length, architecture, and frequency to improve viewer experience and brand results.

Read More
Blog

Buying (or Selling) Premium Video? Follow this Checklist for Success

To advocate for the value of premium, the FreeWheel Council for Premium Video and the Video Advertising Bureau worked together to develop "Buying Premium Video: A Definitive Checklist." Buyers and sellers transacting on premium video can use this checklist to guide their decisions in order to maximize success. Download the checklist to ensure that your video advertising campaigns truly stand out.

Read More
Blog

The FreeWheel Viewer Experience Lab

FreeWheel has launched The Viewer Experience Lab. This initiative is designed to help media companies ensure a quality experience for viewers across the growing array of traditional and emerging advertising channels that support their premium content.

Read More
Blog

Unlocking the Promise of Programmatic

Programmatic video buying continues to accelerate, but this evolving transaction type still needs refinement to unlock its full potential. Discover how metadata can fuel this acceleration.

Read More
Blog

Hybrid Video On Demand Has Entered the Streaming TV Chat

Amid continued ad view growth in the U.S. (6%) and Europe (15%), as reported in the latest 1H 2023 FreeWheel Video Marketplace Report, consumers, advertisers, and publishers can all benefit from hybrid video on demand. Read on for insights about how to leverage this model for success.

Read More
Report

Get to Know the Identity Graph of the Future

Download this guide to explore the current state of identity in programmatic advertising.

Read More
Report

FreeWheel Video Marketplace Report: 1H 2023

The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape and current audience viewing habits, current distribution of ad views by platform, as well as updates on programmatic expansion.

Read More
Report

The Delicate Art of Balancing Ad Load: Why Quality Is Still King for Media Companies

FreeWheel's report The Delicate Balance of Ad-Load explores aggregated advertising data collected through the FreeWheel platform.

Read More
Video

Industry Experts Discuss Unlocking the Full Value of Multiscreen TV

FreeWheel in partnership with The Drum spoke with industry leaders about trending topics like innovation and monetization while at the Cannes Lions Festival 2023. Watch the video to hear what they had to say.

Read More
Blog
Crowd at the FreeWheel Premium Programmatic Summit

Premium Programmatic’s Missing Piece Is...

During an industry event focused on bringing premium video publishers together, a central theme of enabling efficient demand connections emerged.

Read More
Blog

FreeWheel Innovators: Insights From the Leaders of the TV Ad Industry

Learn how FreeWheel Innovators brings industry leaders in the TV advertising space together to inform our industry's future. Stay ahead of the curve with us.

Read More
Blog

Should CTV Be Bought Like Linear or Digital? The Answer is Both.

With OTT as an increasingly heavy presence in even the most high-profile television events of the year, should connected TV advertising be bought like linear or digital?

Read More
Report
The Comcast Advertising Report 2023

The 2023 Comcast Advertising Report: Actionable Insights for the Modern Multiscreen TV Advertiser

Get actionable advice to optimize your premium video TV advertising with new insights from the 2023 Comcast Advertising Report. Download now for the latest.

Read More
Blog

Trend Tracker: Multiscreen Advertising in the US and Europe

In both the United States (US) and Europe (EUR), multiscreen advertising continues to be the most effective way to reach audiences. The two regions have a lot in common when it comes to viewing trends.

Read More
Report

The State of TV Advertising Viewer Experience

FreeWheel has developed the State of TV Advertising Viewer Experience report, a comprehensive analysis of viewer experience today, which was created with an eye toward how our industry should define - and approach - this important issue.

Read More
Blog

Life in the FAST Lane: Redefining Ad Distribution

As programmatic transactions for premium video continue to grow and the transaction type evolves, Free Ad-Supported Streaming Television (FAST) channels have emerged as one of the fastest-growing options for advertisers looking to reach consumers in a premium environment.

Read More
Report

FreeWheel Video Marketplace Report: 2H 2022

The latest edition of the Video Marketplace Report, featuring US and European data, offers a comprehensive breakdown of the digital advertising landscape.

Read More
Blog

Advertising, Tech, and Marketing Organizations You Need to Know

There are many organizations and affinity groups specific to BIPOC and other minority communities you can engage with today.

Read More