Insights


Read about the latest insights, trends, and resources in TV and premium video advertising.


It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment

This new report breaks down the what, where, and why of advertising in live events, with a focus on how advertisers and programmers should approach live event advertising on streaming. It’s only live once, so as an industry, we need to get it right.

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Report

Prescribing Premium - What does 'High-Quality' Mean to Viewers?

New research from FreeWheel & NBCU defines what makes a high-quality video experience for most viewers and identifies the impact of different quality viewing experiences on brands within those environments. Find out more in the full report.

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Blog
Woman watching the news on TV

Political Buyers’ Guide to Ensuring Programmatic and Streaming Advertising Campaigns Are Successful

Political buyers have a condensed period to deliver their campaigns to reach valuable voters and need to make every dollar and impression count. The following guide lays out tips on how to build a winning programmatic streaming strategy for political.

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Blog

Working Smarter: How Strata's Next-Generation Digital Solution Optimizes Workflow

Learn how Strata can help you streamline operations and make a bigger impact for your clients with less legwork.

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Blog

The Impact of Disruptive Ad Breaks

Discover how disruptive ad breaks impact viewer experience and brand perception, based on insights from FreeWheel's Viewer Experience Lab.

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Blog
a woman looks over a man's shoulder at his computer as they work out a problem

The Importance of a First-Party Data Strategy in an Evolving Identity Landscape

There is no one-size-fits-all solution when it comes to identity, and publishers need a multi-faceted approach to identity resolution.

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Blog
group of people watching live sports and celebrating

Unlocking the Programmatic Opportunity in Live TV Events

The future is programmatic. Now is the time for advertisers to get more comfortable using programmatic tools to buy live TV — and for publishers to do the same in using those tools to sell it.

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Blog

Retail Media Is Having Its Streaming Moment

Ad spend for retail media in streaming is expected to double by 2027. Learn more about the current state of retail media and what is needed to further expand this medium and capabilities for advertisers looking to tap into what it can offer when it comes to streaming.

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Video
panel at FreeWheel's Premium Programmatic Summit, 2024

From CTV to Automation: Insights from FreeWheel’s Premium Programmatic Summit

Hear from executives at FreeWheel, Comcast Advertising, Spectrum Reach, Discovery, Dentsu, and Albertsons as they share their insights on the rapid evolution of retail media, CTV, data system automation, and much more.

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Report
A group of men watching live sports on TV

How Buyers Can Make Their Live Programmatic Campaigns a Success

As advertisers consider undertaking a programmatic approach to ad buying for live, they face both challenges and opportunities. This checklist breaks down the factors advertisers need to consider to set up their live programmatic campaigns for success.

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Video

FreeWheel Beach at Cannes 2024: Canal+ and Warner Bros. Discovery on How Max is Changing the Game

FreeWheel welcomed Estelle Zeitoun, Ad Sales Director at Warner Brothers Discovery and Fabrice Mollier, President at Canal+ Brand Solutions, to the FreeWheel Beach at Cannes 2024 to discuss how Max is changing the game for advertisers.

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Blog

Advertising Workflow Challenges and How You Can Overcome Them

Advertisers need new technologies to keep up with the rapid evolution and growing complexity of the industry. We sat down with Rich Baudo, Head of Strata Revenue, to discuss the state of the industry, advertisers’ workflow challenges, and how Strata can help.

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Report

Expanding the Addressable Universe

FreeWheel’s Advisory Services team explores certain challenges impacting audience addressability, and how publishers can tap into their own first-party (1P) data to combat signal loss and strengthen their audience strategy.

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Case Studies

FreeWheel Innovators: Spectrum Reach

In the latest episode of the FreeWheel Innovators series, we hear from Jackie Perez, Director of Programmatic Sales, and Michael Kuntz, National VP of Programmatic Sales at Spectrum Reach.

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Case Studies

Streaming Platform Leverages Beeswax for Scalable User Acquisition

By implementing the CPA bidding strategy on the Beeswax DSP, the streaming platform was able to efficiently scale its in-app display campaign and optimize ad delivery.

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Report

FreeWheel Viewer Experience Lab: Improving the Quality of Ad Experiences

This third report from FreeWheel’s Viewer Experience Lab explores what factors contribute to a low-quality ad experience and how content owners can improve ad experiences for viewers in order to provide brands with the best results.

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Report

Unlocking the Potential for Independent Programmatic Demand on CTV

FreeWheel’s State of Programmatic Independent Demand report explores how independent agencies capitalize on programmatic CTV, diving into one of the largest available datasets on the usage and monetization of professional, rights-managed, ad-supported video content in the US.

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Report

Content Discovery: Understanding the Viewers’ Experience

For content owners and streaming platforms, understanding content discovery is key to dealing with the fragmentation in the TV landscape. Learn more in the full report.

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Video

Is This the Year Programmatic Finally Goes Primetime?

In this video series with Beet.TV, hear from influential media leaders about the current state of programmatic and the future of the industry.

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