The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the streaming landscape, targeting and viewer experiences, opportunities for programmatic in the live environment, and more.
As the programmatic ecosystem continues to evolve, FreeWheel remains committed to driving innovation in CTV and premium video. The 2025 Premium Programmatic Summit celebrated this momentum and offered a forward-looking view into the trends shaping the future of the industry.
Agencies and publishers need to identify the technology and integration solutions to control content, placement, partnership and programmatic inventory access.
FreeWheel’s Advisory Services spotlights the Canadian market, detailing the significant opportunity that Addressable TV provides Canadian distributors and programmers.
At FreeWheel, we’ve been thinking deeply about how programmatic infrastructure can be designed to minimize waste, optimize energy consumption, and create cleaner pathways for transactions.
The independent demand segment has emerged as a powerful force in programmatic video, with a +23% year-over-year growth in impressions. As access to premium streaming inventory becomes democratized, how are these agencies reshaping the advertising landscape, optimizing their supply paths, and reaching high-value audiences at scale?
FreeWheel offers a more intuitive and unified solution architecture, organized into clearly defined suites. Designed to make it easier to understand how our offerings work together to drive value, we’ve streamlined and renamed several products to better align with our clients’ real-world needs and workflows.
Industry leaders gathered at FreeWheel’s Programmatic Activation Summit to discuss the future of media buying. Hear insights from execs at FreeWheel, IAB, Index Exchange, IPG, and Roku on upfronts, curation, live environments, and more.
FreeWheel’s latest Video Marketplace Report takes a deep dive into the major shifts in streaming from the second half of 2024 (2H 2024), keying into the viewership and monetization trends that are likely to characterize 2025.
Streaming in the U.S. has seen major shifts over the past five years, fueled in part by consumer behavior. As the landscape expands, publishers need the flexibility to endure this constant change. Here are three opportunities for publishers to diversify their approach, fortify their business strategy, and increase the value of their content.
In the latest episode of the FreeWheel Innovators series, we hear from Rebekah Shalit, VP, Partnerships – Platforms Lead, Brad Stockton, EVP, Head of Investment, and Akash Jairath, Global Head of Media Products at dentsu.
The FreeWheel Council for Premium Video compiled insights and real-life ad campaigns to explore TV’s evolution and how with great data we can now measure and prove multiscreen TV’s efficacy at driving performance for marketers, at every stage of the funnel.
