Insights + Blog

Reaching the Growing LGBTQ Population with Thoughtful Advertising

A growing number of U.S. adults identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, asexual, or otherwise non-heterosexual and/or…

Commercial Director, EMEA, Beeswax

Cadi Jones

TV – Whether Streaming or Linear – is Your Best Bet for Engaging the Post-Pandemic Consumer

The time has never been better to reach consumers via TV. Streaming media spiked during the pandemic, with more consumers…

Q&A with Orange: how are you driving TV addressability?

Understanding Asian American Audiences and How To Reach Them

The Asian American community is an increasingly crucial audience segment for marketers to reach. The fastest-growing racial or ethnic group…

Vice President of Client Relationships

Geoff Wolinetz

2022 Upfront Views from Around the Ecosystem

It is an Upfronts year like no other. As TV viewing continues to shift and increase across devices, and the…

Watch the Culture Conversations Webcast Episode 5 Replay

David Clark

General Manager

Getting to know FreeWheel’s new CTO, Yuling Ma

Earlier this year, we were delighted to announce that we have appointed Yuling Ma as our new Chief Technology Officer….

Executive Director, Product and Sales Marketing International

Virginie Dremeaux

Across Europe, TV viewing is already a connected experience

We live in a connected world, where reliance on smart devices grows every day. By 2023 internet access will reach almost two-thirds of the globe, according to Cisco’s Annual Internet…

FreeWheel Advisory Services

FreeWheel Video Marketplace Report: Inside France’s Evolving Premium Video Industry

For the past 10 years, FreeWheel has analyzed the US and European premium video marketplaces, drawing on one of the…

FreeWheel Advisory Services

FreeWheel U.S. Video Marketplace Report’s 10-Year Anniversary Edition: A Fragmented Past Gives Way to a Unified Future

Ten years ago, the FreeWheel team had an idea: to use data and industry insights to explore the changing world…

FreeWheel U.S. Video Marketplace Report: H2 2020

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium…

FreeWheel Media Pillars: Measurement, Transparency, and Flexibility

At FreeWheel Media, we pride ourselves in having a deep understanding of advertisers’ needs and providing thoughtful, ever-evolving processes to…

Pooja Midha Following Her “North Star” to TV Transformation

Putting the Consumer at the Heart of Data Strategy

How Identity Management and Privacy can Coexist The ad industry is going through a period of complex change as technology…

Programmatic Module Case Study

To keep up with advertising industry shifts and publishers’ evolving needs, FreeWheel reconfigured its end-to-end advertising management software platform by…

Marketplace Platform Case Study

FreeWheel’s Marketplace Platform is a reimagined media buying and selling solution suite built for the new TV landscape. FreeWheel built…

BIPOC Advertising, Tech & Marketing Orgs. You Need to Know

Being an ally to BIPOC (Black, Indigenous, and People of Color) communities is more important now than ever before, and…

David Dworin

VP, Advisory Services

To Usher in the Next Phase of Unified Video, Publishers and Advertisers Must Understand what makes Merging Linear and Digital so Complex

As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left…

The Definitive Guide
to Unified Video

The Future is Dynamic & Data Enabled Most new advances in video advertising over the past decade have worked to…

Culture Conversations: Supporting Black Owned Businesses Strengthens Communities