Insights

Read about the latest insights, trends, and resources in TV and premium video advertising.

FreeWheel U.S. Video Marketplace Report: 1H 2022

This latest edition of the Video Marketplace Report explores the continued progression of the premium video ecosystem and the rise of programmatic...

Blog

An Interoperable TV Ecosystem is the Only Way Forward

At FreeWheel, interoperability is not just an industry talking point; it’s baked in our DNA.

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Faced With Uncertainty, Are Marketers Still Thinking Green?

FreeWheel collaborated with an independent media research firm, to capture marketers’ current perspectives on sustainability. Read more about the findings.

Video

The Best of Digital has met the Best of TV – Now What Next for Streaming?

The Drum caught up with media industry leaders at CES 2023 to find out what it will take to unlock budgets and deliver results. Hear what they had to say.

Video

Webcast On Demand: FreeWheel Recaps Findings from The Video Marketplace Report

Sabrina Alimi, FreeWheel's Executive Director of Advisory Services, spoke on the state of viewership with the Association of National Advertisers. Watch the webcast for more.

Blog

Driving the Industry Forward: The Future of Converged TV Advertising Unleashed

The multiscreen TV ecosystem is constantly innovating. Read about the current developments, innovations, and evolutions driving the industry forward.

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How Programmatic Ad Buys are Shaping the Premium Video Landscape

The shift toward programmatic advertising is top of mind for industry execs - learn what this means for players in the premium video ecosystem in this blog post.

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Advertising During World Cup Means Scoring Big With Audiences

Ads running during the World Cup can help advertisers reach their goals - find out why in this blog post.

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Programmatic Digital Video Ad Buys Likely to Reach 50% Milestone in 2026

Programmatic ads will account for half of all digital video ad views in the US by 2026, per the US VMR. Read more insights from the FreeWheel report here.

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FAST is Becoming a Force in Streaming Ad Delivery

29% of ad views to overall streaming content go to FAST (Free Ad-Supported Streaming TV) channels. Learn more about what this means for advertisers.

Report

TV Makes Memories:
A Study on Brand Recall

Have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.

Report

Delivering Incremental Reach: A Guide to Reaching New Audiences

FreeWheel’s latest guide breaks down the what, why and how of incremental reach. Download the guide to learn more about incremental reach.

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Premium TV & Media Marketplace Glossary

Whether you're from an agency or publisher, you'll want to understand media buying terms for premium TV and video advertising. Learn more in our glossary.

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How to Take Premium Programmatic to The Next Level

Karen Babcock, VP Planning & Monetization at Comcast Advertising, shares her takeaways for marketers from the Premium Programmatic Summit.

Report

Learn Why Advertisers and Consumers are Going F.A.S.T.

Comcast Advertising’s latest guide highlights the rise of free ad-supported streaming TV and its value to advertisers today as a complement to traditional TV and streaming advertising plans.

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woman sitting on the couch pointing a remote to a television

Q&A: Insight on Current Trends in CTV and Digital Video

Dive into takeaways from the Video Marketplace Report with Greg Joseph, FreeWheel’s Senior Director of DSP Partnerships.

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Turn on the Future at Cannes, France | June 20-24, 2022

The Cannes Connection

FreeWheel looks forward to bringing the industry together to turn on the future of premium video advertising at Cannes 2022.

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Q&A: Political Media Buying Solutions Maximize CTV Investment

There’s still much the 2022 political cycle has yet to unveil, but advertisers during this midterm season are identifying strategies that will make the most impact for their clients.

Report

The Comcast Advertising Report 2022

The new Comcast Advertising Report is designed to provide modern advertisers with insights, data and predictions to help them succeed in TV advertising’s complex ecosystem.