Insights
Read about the latest insights, trends, and resources in TV and premium video advertising.
FreeWheel Viewer Experience Lab: Voice of the Viewer
In this report you can learn where U.S. viewers are satisfied, where they are frustrated, and how advertising is impacting their experience when streaming.
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Blog
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Agentic execution won't replace APIs — it depends on them
Agentic AI is reshaping media buying, but it still relies on APIs to plan, execute, and optimize campaigns. Learn here why APIs still remain essential.
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Report
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FreeWheel Viewer Experience Lab: Voice of the Viewer (Europe)
Learn how ad experiences impact streaming for viewers across Europe and explore new research on their satisfaction, frustrations, and insights.
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Blog
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How to Deliver on the Promise of a Programmatic Enabled Upfronts
Discover how FreeWheel’s Allocation Module brings automation, transparency, and true programmatic efficiency to the upfront ad buying process.
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Blog
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FreeWheel MediaTalks Podcast – Episode 5.01
Join Emmanuel Josserand and Senior Media Executives from both buy and sell-side to explore the industry’s challenges and opportunities.
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Blog
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FreeWheel Leads the Industry in Live: A Look Back at 2025
Discover how FreeWheel led live video in 2025, supporting 600+ major events with scalable ad tech, stronger partnerships, and a resilient streaming foundation.
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Blog
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The Right Way to Use
The Right Way to Use
IPs for Targeting
Learn how IP addresses fit into modern advertising and why understanding both their value and their limitations is essential for gaining clearer insights.
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Blog
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FAST Forward: Why Free Ad-Supported Streaming Is Redefining Premium TV
Learn why FAST TV is redefining premium TV and how brands can unlock its full potential to reach engaged viewers at scale in a competitive streaming market.
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Blog
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Dispatch From Europe: Why Programmatic TV Is No Longer Optional, but a Strategic Imperative
Discover how broadcasters across Europe are embracing programmatic TV to unlock efficiency, scale, and data‑driven advertising innovation.
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Blog
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FreeWheel’s AI Approach: Built to Build On
FreeWheel blends proven AI with tools for custom innovation. Click here to see how we’re powering smarter streaming campaigns.
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Video
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An Introduction to Buyer Cloud
To see Buyer Cloud in action, check out this video and learn how it helps marketers buy with confidence across today's fragmented media landscape.
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Blog
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The Case for Premium Signals and Why They Might Be Programmatic's Secret Weapon
Boost your programmatic strategy with premium signals. Discover how they drive attention and value to campaigns. Explore the insights and dive deeper here.
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Report
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Redefining Premium TV: Unlocking Smarter Buys with FAST
As FAST grows, advertisers gain a powerful way to reach valuable viewers through identity-based targeting, live content, and programmatic buying.
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Video
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FreeWheel MediaTalks Podcast – Episode 4.06
Join Emmanuel Josserand and Senior Media Executives from both buy and sell-side to explore the industry’s challenges and opportunities.
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Report
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FreeWheel Market Spotlight: Streaming’s Programmatic Dynamics in France
Explore programmatic trends and strategies in France and how they are different from those in the U.S.
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Case Studies
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Turning Offline Data into Online Results with Precision, Scale, and Speed
Discover how a business transformed offline insights into online success with unmatched precision, scale, and speed.
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Blog
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Programmatic Advertising’s Next Chapter: Growth, Access, and Intelligence in Premium Video
Explore how programmatic advertising is evolving with smarter targeting, broader access, and premium video growth across platforms.
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Blog
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Buyer Cloud: Not Just Another DSP
Discover Buyer Cloud, the next evolution of our buy-side platform, formerly Beeswax DSP, designed to empower advertisers with greater control and scale.
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Blog
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Innovative Ad Formats Are Reshaping Viewer Engagement
Discover how innovative ad formats are reshaping viewer engagement and driving deeper connections with audiences.
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