The independent demand segment has emerged as a powerful force in programmatic video, with a +23% year-over-year growth in impressions. As access to premium streaming inventory becomes democratized, how are these agencies reshaping the advertising landscape, optimizing their supply paths, and reaching high-value audiences at scale?
FreeWheel’s State of Programmatic Independent Demand report answers these questions by analyzing one of the largest available data sets on the usage and monetization of professional, rights-managed, ad-supported video content in the U.S. Based on aggregated advertising data collected through the FreeWheel platform, this report offers unique insights specific to the independent market segment.
Download the report to discover:
- How supply path optimization is becoming a priority
- Why PMP/multi-publisher bundles saw a +314% increase in impressions in 2024
- What strategies are driving results in this dynamic marketplace.
