Industry

Industry insights, trends, and analysis on streaming, programmatic TV, and the evolving advertising ecosystem.

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FreeWheel Leads the Industry in Live: A Look Back at 2025

Discover how FreeWheel led live video in 2025, supporting 600+ major events with scalable ad tech, stronger partnerships, and a resilient streaming foundation.

Blog

The Right Way to Use
IPs for Targeting

Learn how IP addresses fit into modern advertising and why understanding both their value and their limitations is essential for gaining clearer insights.

Blog

FAST Forward: Why Free Ad-Supported Streaming Is Redefining Premium TV

Learn why FAST TV is redefining premium TV and how brands can unlock its full potential to reach engaged viewers at scale in a competitive streaming market.

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Dispatch From Europe: Why Programmatic TV Is No Longer Optional, but a Strategic Imperative

Discover how broadcasters across Europe are embracing programmatic TV to unlock efficiency, scale, and data‑driven advertising innovation.

Video

An Introduction to Buyer Cloud

To see Buyer Cloud in action, check out this video and learn how it helps marketers buy with confidence across today's fragmented media landscape.

Video

FreeWheel MediaTalks Podcast – Episode 4.06

Join Emmanuel Josserand and Senior Media Executives from both buy and sell-side to explore the industry’s challenges and opportunities.

Report

FreeWheel Market Spotlight: Streaming’s Programmatic Dynamics in France

Explore programmatic trends and strategies in France and how they are different from those in the U.S.

Case Studies

Turning Offline Data into Online Results with Precision, Scale, and Speed

Discover how a business transformed offline insights into online success with unmatched precision, scale, and speed.

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Programmatic Advertising’s Next Chapter: Growth, Access, and Intelligence in Premium Video

Explore how programmatic advertising is evolving with smarter targeting, broader access, and premium video growth across platforms.

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Buyer Cloud: Not Just Another DSP

Discover Buyer Cloud, the next evolution of our buy-side platform, formerly Beeswax DSP, designed to empower advertisers with greater control and scale.

Video

FreeWheel MediaTalks Podcast – Episode 4.05

Join Emmanuel Josserand and Senior Media Executives from both buy and sell-side to explore the industry’s challenges and opportunities.

Case Studies

How a Leading Retailer Reached Millions of Unique Households Through CTV Advertising

Learn how a leading U.S. retailer expanded its reach to millions via CTV advertising by leveraging FreeWheel’s advanced data insights.

Case Studies

How a Major Publisher Optimized Decisioning Across All Demand Channels to Increase Revenue

View this video case study to learn how a major U.S. publisher optimized decisioning across all demand channels with FreeWheel, resulting in a 4x increase in revenue.

Video

Sean Merriweather, Executive Director, Advisory Services, FreeWheel

From Streamlined Experiences to Dynamic Strategies: Industry Leaders Weigh in on the Future of Streaming

Industry executives from FreeWheel, IQVIA Digital, Scripps, Snowflake, Universal Ads, and Warner Bros. Discovery all shared deep insights on the evolving media landscape with Beet.TV.

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Panelists speaking on stage at Premium Programmatic Summit

FreeWheel’s 2025 Premium Programmatic Summit: Simplify. Optimize. Connect.

As the programmatic ecosystem continues to evolve, FreeWheel remains committed to driving innovation in CTV and premium video. The 2025 Premium Programmatic Summit celebrated this momentum and offered a forward-looking view into the trends shaping the future of the industry.

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