Industry
Industry insights, trends, and analysis on streaming, programmatic TV, and the evolving advertising ecosystem.
Blog
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Dispatch from Europe: Why Programmatic TV Is no longer optional, but a strategic imperative
Discover how broadcasters across Europe are embracing programmatic TV to unlock efficiency, scale, and data‑driven advertising innovation.
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Video
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An Introduction to Buyer Cloud
To see Buyer Cloud in action, check out this video and learn how it helps marketers buy with confidence across today's fragmented media landscape.
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Video
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FreeWheel MediaTalks Podcast – Episode 4.06
Join Emmanuel Josserand and Senior Media Executives from both buy and sell-side to explore the industry’s challenges and opportunities.
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Report
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FreeWheel Market Spotlight: Streaming’s Programmatic Dynamics in France
Explore programmatic trends and strategies in France and how they are different from those in the U.S.
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Case Studies
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Turning Offline Data into Online Results with Precision, Scale, and Speed
Discover how a business transformed offline insights into online success with unmatched precision, scale, and speed.
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Blog
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Programmatic Advertising’s Next Chapter: Growth, Access, and Intelligence in Premium Video
Explore how programmatic advertising is evolving with smarter targeting, broader access, and premium video growth across platforms.
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Blog
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Buyer Cloud: Not Just Another DSP
Discover Buyer Cloud, the next evolution of our buy-side platform, formerly Beeswax DSP, designed to empower advertisers with greater control and scale.
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Video
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FreeWheel MediaTalks Podcast – Episode 4.05
Join Emmanuel Josserand and Senior Media Executives from both buy and sell-side to explore the industry’s challenges and opportunities.
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Case Studies
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How a Leading Retailer Reached Millions of Unique Households Through CTV Advertising
Learn how a leading U.S. retailer expanded its reach to millions via CTV advertising by leveraging FreeWheel’s advanced data insights.
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Case Studies
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How a Major Publisher Optimized Decisioning Across All Demand Channels to Increase Revenue
View this video case study to learn how a major U.S. publisher optimized decisioning across all demand channels with FreeWheel, resulting in a 4x increase in revenue.
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Video
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From Streamlined Experiences to Dynamic Strategies: Industry Leaders Weigh in on the Future of Streaming
Industry executives from FreeWheel, IQVIA Digital, Scripps, Snowflake, Universal Ads, and Warner Bros. Discovery all shared deep insights on the evolving media landscape with Beet.TV.
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Blog
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FreeWheel’s 2025 Premium Programmatic Summit: Simplify. Optimize. Connect.
As the programmatic ecosystem continues to evolve, FreeWheel remains committed to driving innovation in CTV and premium video. The 2025 Premium Programmatic Summit celebrated this momentum and offered a forward-looking view into the trends shaping the future of the industry.
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Blog
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Better Bids, Higher Revenue: The Benefits of Bid Request Enrichment for Advertisers and Publishers
Programmatic advertising has transformed the way brands reach consumers, providing the ability to deliver ads to a target audience with precision.
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Blog
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How a Single Source of Truth and Full Automation Changes the Game: Introducing OneStrata Digital and FreeWheel DSP Integration
In an industry where speed, precision, and scale are essential, that kind of automation is no longer optional — it’s a strategic advantage.
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Blog
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FreeWheel MediaTalks Podcast – Episode 4.04
Join Emmanuel Josserand and Senior Media Executives from both buy and sell-side to explore the industry’s challenges and opportunities.
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Blog
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Why TV Upfronts Need to Bring Buyers and Sellers Back Together
Agencies and publishers need to identify the technology and integration solutions to control content, placement, partnership and programmatic inventory access.
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Report
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FreeWheel Market Spotlight: Unlocking Addressable TV in Canada
FreeWheel’s Advisory Services spotlights the Canadian market, detailing the significant opportunity that Addressable TV provides Canadian distributors and programmers.
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Blog
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How Programmatic Advertising Can Embrace Efficiency
At FreeWheel, we’ve been thinking deeply about how programmatic infrastructure can be designed to minimize waste, optimize energy consumption, and create cleaner pathways for transactions.
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