Industry
Industry insights, trends, and analysis on streaming, programmatic TV, and the evolving advertising ecosystem.
Blog
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Partner Spotlight: Q&A with Swivel
Read FreeWheel's conversation with Frans Vermeulen at Swivel on how the integration helps publishers tap into AI-powered tools to automate and optimize operations.
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Report
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AI in TV Advertising: The Buyer, Seller, and Viewer Perspectives
Explore how media buyers, sellers, and viewers perceive AI’s growing role in TV advertising and what their perspectives reveal about the future of AI adoption.
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Blog
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Moving the Industry Forward:
Moving the Industry Forward:
Three Trends Connecting Buyers and Sellers
Streaming has solidified its position at the center of premium video and advertising. In the latest Video Marketplace report, explore 3 things currently transforming the streaming ecosystem that connects buyers, sellers, and everything in between.
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Video
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FreeWheel Curation Hub
See how FreeWheel's Curation Hub helps you shape premium inventory, activate first-party IDs, and enforce rules to maximize curated supply value.
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Blog
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Partner Spotlight: Q&A with DanAds
Explore how DanAds’ integration with FreeWheel empowers global publishers to grow revenue, protect pricing, and scale without added complexity.
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Case Studies
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Increasing Revenue with Enriched Bid Signals
Learn how FreeWheel Streaming Hub helps CTV publishers increase demand, improve fill rates, and drive higher revenue with Universal ID enrichment.
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Blog
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Partner Spotlight: Q&A with Watching That
Learn how FreeWheel’s integration with Watching That helps publishers test, scale, and adopt new capabilities while maintaining premium TV standards.
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Blog
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Why Supply-Side Curation Belongs at the Ad Server
Learn why executing supply‑side curation at the ad server improves accuracy, efficiency, and outcomes for programmatic advertisers.
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Blog
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Creating Better Streaming Ad Experiences: Why Viewer-Centric Approaches Matter More Than Ever
As streaming dominates TV viewing across Europe, see why viewer‑centric ad experiences in AVOD are key to driving engagement, retention, and long‑term growth.
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Video
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FreeWheel Streaming Hub: Simplify Streaming. Maximize Monetization.
Discover how FreeWheel Streaming Hub powers smarter streaming monetization with transparent controls, richer signals, and access to premium demand.
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Blog
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Why the Voice of the Viewer Matters
Discover why the voice of the viewer matters in streaming TV advertising and what U.S. audiences expect from ad-supported viewing experiences.
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Blog
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Unlocking the Value of Programmatic Pause Ads: Why Standardization Matters
Pause ads turn natural viewer behavior into powerful, high‑impact media moments. New standardized signals now make them scalable, measurable, and programmatic.
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Report
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2H 2025 Video Marketplace Report: Connecting the Streaming Ecosystem
This Video Marketplace Report (featuring both U.S. and European data) explores ad view growth, enriched metadata, industry innovations, and more.
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Video
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How FreeWheel’s Open Foundation Is Enabling Its Partners to Build Differentiated AI Capabilities
Agentic AI is transforming streaming ads. See how FreeWheel and PMG automate workflows and optimize performance.
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Video
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Buyer Cloud: Intelligent and Extensible
See how Buyer Cloud empowers you to accelerate your roadmap with AI and build a DSP experience tailored to your business.
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Blog
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Why Brkthru Chose Buyer Cloud to Create Their Customizable AI-Ready Buying Platform
Explore how BrkThru is using agentic AI to streamline ad buying and why FreeWheel’s Buyer Cloud is the foundation of their customizable platform.
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Blog
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Agentic execution won’t replace APIs — it depends on them
Agentic AI is reshaping media buying, but it still relies on APIs to plan, execute, and optimize campaigns. Learn here why APIs still remain essential.
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Blog
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How to Deliver on the Promise of a Programmatic Enabled Upfronts
Discover how FreeWheel’s Allocation Module brings automation, transparency, and true programmatic efficiency to the upfront ad buying process.
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