Industry


Read about the latest insights, trends, and resources in TV and premium video advertising.


Blog

Programmatic Digital Video Ad Buys Likely to Reach 50% Milestone in 2026

Programmatic ads will account for half of all digital video ad views in the US by 2026, per the US VMR. Read more insights from the FreeWheel report here.

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Blog

FAST is Becoming a Force in Streaming Ad Delivery

29% of ad views to overall streaming content go to FAST (Free Ad-Supported Streaming TV) channels. Learn more about what this means for advertisers.

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Report
TV Makes Memories Report Cover Art

TV Makes Memories:
A Study on Brand Recall

Have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.

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Report
Group of people watching television

FreeWheel U.S. Video Marketplace Report: 1H 2022

This latest edition of the Video Marketplace Report explores the continued progression of the premium video ecosystem and the rise of programmatic...

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Report

Delivering Incremental Reach: A Guide to Reaching New Audiences

FreeWheel’s latest guide breaks down the what, why and how of incremental reach. Download the guide to learn more about incremental reach.

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Blog
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Premium TV & Media Marketplace Glossary

Whether you're from an agency or publisher, you'll want to understand media buying terms for premium TV and video advertising. Learn more in our glossary.

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Blog

How to Take Premium Programmatic to The Next Level

Karen Babcock, VP Planning & Monetization at Comcast Advertising, shares her takeaways for marketers from the Premium Programmatic Summit.

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Report

Learn Why Advertisers and Consumers are Going F.A.S.T.

Comcast Advertising’s latest guide highlights the rise of free ad-supported streaming TV and its value to advertisers today as a complement to traditional TV and streaming advertising plans.

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Blog
woman sitting on the couch pointing a remote to a television

Q&A: Insight on Current Trends in CTV and Digital Video

Dive into takeaways from the Video Marketplace Report with Greg Joseph, FreeWheel’s Senior Director of DSP Partnerships.

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Blog
Turn on the Future at Cannes, France | June 20-24, 2022

The Cannes Connection

FreeWheel looks forward to bringing the industry together to turn on the future of premium video advertising at Cannes 2022.

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Blog

Q&A: Political Media Buying Solutions Maximize CTV Investment

There’s still much the 2022 political cycle has yet to unveil, but advertisers during this midterm season are identifying strategies that will make the most impact for their clients.

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Report
The 2022 Comcast Advertising Report Cover Image

The Comcast Advertising Report 2022

The new Comcast Advertising Report is designed to provide modern advertisers with insights, data and predictions to help them succeed in TV advertising’s complex ecosystem.

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Blog
2022 Upfronts: 3 Views From Around the Ecosystem

The 2022 Upfronts:
Views Around the Ecosystem

TV advertising & marketing industry experts weigh in: what does continued viewership fragmentation mean for ad agencies, publishers, & their tech partners?

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Blog
Woman watching political advertising on a television

How An Integrated and Audience-Based Approach Increases the Value of Your TV Buys

For political campaigns in 2022, generating reach across viewing platforms will be a critical part of maximizing advertising efforts.

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Report
2022 Connected Viewers: All Eyes on Streaming

2022 Connected Viewers:
All Eyes on Streaming

Explore the latest perspectives of Connected TV (CTV) viewers, their streaming habits, and their attitudes towards advertising-supported video on demand (AVOD).

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Report

FreeWheel U.S. Video Marketplace Report: H2 2021

Following a nearly two-year span of unprecedented industry ebbs and flows, the second half of 2021 saw a resurgence of digital video advertising.

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Blog
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Preventing the Perils of Programmatic for Premium Video

Why the waste and safety issues plaguing digital media don’t have to be the future of CTV.

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Report

A Powerful Duo: The Linear + Streaming Evolution

Learn about streaming’s role in a comprehensive video advertising strategy in a report by Comcast Advertising’s Agency Leadership Council.

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