With prior tech, one major U.S. publisher had a problem. They were experiencing low fill rates due to limited premium demand and inefficient programmatic connections, resulting in under-monetized inventory and limited revenue potential. The publisher needed to be able to holistically decision across direct, programmatic, and partner demand, and sought out a new technology partner to address these challenges.
After migrating to FreeWheel, the publisher saw results in just two weeks, including:
- a 4x increase in revenue,
- a +225% increase in CTV inventory value,
- and a 66% decrease in house campaigns.
By activating FreeWheel’s Intelligent Ad Decisioning engine across all of its demand channels, the publisher was able to improve balance between pacing and fill for direct-sold and programmatic campaigns, leading to maximized fill rates, increased inventory unlocked for monetization, and reduced reliance on house campaigns.
For publishers facing challenges balancing multiple demand sources to monetize inventory, it is imperative to work with the right technology partner. FreeWheel’s technology helps publishers stay ahead and deliver measurable results, driving improvements in revenue as well as increases in inventory value and utilization.
