FAST (free ad-supported streaming TV) continues to grow among viewers as it provides the same premium experience audiences are used to with traditional TV but without the price tag. For advertisers, it offers a high-impact way to reach audiences across screens with precision and scale.
As FAST becomes more integrated into the viewing experience and grows in terms of its content offerings, it’s becoming a crucial component to ensure advertisers are reaching valuable audiences.
This new report highlights the premium nature of FAST and shares actionable recommendations for how advertisers can leverage it as part of a holistic strategy and unlock its full potential, including how to:
- Access valuable audiences by integrating FAST into identity-based targeting strategies.
- Leverage live programming to tap into highly engaged viewership moments.
- Increase brand recall through contextual alignment between content and creative.
- Embrace programmatic buying to streamline execution and optimize performance.
